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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5251 - 5275 of 7,230 Reviews for Foundations of Digital Marketing and E-commerce

By René A

•

Nov 21, 2023

Excelente!

By Dra. M V

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Nov 20, 2023

Excellent!

By Angela D S

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Oct 21, 2023

Excellent.

By Lies H

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Oct 3, 2023

verry good

By Cody

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Sep 11, 2023

Thank you.

By Jay S

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Aug 1, 2023

VERY GOOGD

By Tatiana V S C

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Jul 24, 2023

Me encanto

By Blake M

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Jul 20, 2023

Excellent.

By Anuj M

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Jun 29, 2023

Go for it.

By Natalija G

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Jun 26, 2023

Very good!

By Manal E S

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Jun 8, 2023

so helpful

By Chris

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Jun 4, 2023

Good stuff

By Eva D G

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May 18, 2023

thank youu

By Hirwa F

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Apr 27, 2023

Thank You!

By Phones

•

Apr 19, 2023

Thank you.

By Gregory G

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Apr 7, 2023

Thank you!

By Nicholas G

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Mar 21, 2023

Good intro

By Christina Z

•

Feb 28, 2023

love it!!!

By Deep d

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Feb 19, 2023

Outstading

By M T A

•

Feb 9, 2023

Satisfied.

By Liene G

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Jan 30, 2023

Thank you!

By Chia W Y

•

Jan 29, 2023

Very good!

By Zoila T

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Jan 10, 2023

Loved it!!

By Abdul R M

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Jan 9, 2023

done great

By Raymond L

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Dec 29, 2022

Excellent!