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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5226 - 5250 of 7,230 Reviews for Foundations of Digital Marketing and E-commerce

By Abraham D

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Aug 1, 2025

Excelente.

By NANCY L D Z

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Jul 24, 2025

Buen curso

By Phạm T H

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Jul 17, 2025

Hay bổ ích

By Gsaen K

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May 20, 2025

سهلة الفهم

By GABRIEL A A

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May 1, 2025

Muito bom!

By JOAO B D N

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Apr 30, 2025

Muito bom!

By Kajal

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Mar 27, 2025

Very Good!

By Shaxzada

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Mar 2, 2025

Absolutely

By status v & s v &

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Feb 21, 2025

wary cooed

By Hugo R R J

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Feb 4, 2025

Buen curso

By Rafaela N P d S

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Jan 29, 2025

Muito bom!

By Razan K

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Jan 13, 2025

دورة جميلة

By Ayu S K

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Dec 18, 2024

Bermanfaat

By Lorraine A

•

Nov 12, 2024

Excellent!

By Ahmed S

•

Nov 1, 2024

دوره ممتزه

By ABDERRAHMANE G

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Oct 19, 2024

incroyable

By Selva L D

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Sep 18, 2024

Excelente.

By raya m

•

Sep 4, 2024

wonderfull

By Jojo “ V

•

Aug 2, 2024

I LOVED IT

By Natalia A

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Jul 28, 2024

Me encanto

By Yuvaraj

•

Jul 25, 2024

Thank you.

By Venkatesh P

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Apr 8, 2024

Excellent.

By Alex N

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Jan 12, 2024

Perfect!!!

By Muhammad A

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Dec 25, 2023

Amazing...