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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5151 - 5175 of 7,230 Reviews for Foundations of Digital Marketing and E-commerce

By دكتور ن

•

Oct 3, 2024

lممتازة جدا

By CHANDRA S D

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Oct 1, 2024

nice course

By RAHI D

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Sep 28, 2024

best course

By Huy H V M

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Sep 16, 2024

good choice

By Hasna S

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Sep 8, 2024

good course

By Vũ T M P

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Sep 6, 2024

Rất tuyệt ạ

By Tanaya P

•

Aug 27, 2024

nice cource

By Muhammad A A

•

Aug 17, 2024

best course

By YUSUF K H

•

Aug 4, 2024

Good course

By Iqra

•

Aug 1, 2024

best course

By ARSHAD B

•

Jul 12, 2024

best course

By AJMEEL R

•

Jul 6, 2024

Best COURSE

By Shivani R

•

Jun 25, 2024

nice course

By Bram V

•

May 31, 2024

good cursus

By Marielba C

•

May 5, 2024

Excellent!!

By Alemayehu K F

•

Apr 9, 2024

It was good

By ABDELHADI C

•

Mar 29, 2024

Good course

By Naomi O

•

Mar 28, 2024

exceptional

By Esther Y

•

Mar 21, 2024

I liked it!

By Pedro J C N

•

Feb 16, 2024

Best Course

By Jose L

•

Feb 14, 2024

really good

By Lenon M

•

Feb 9, 2024

Informative

By Qiqi U

•

Feb 4, 2024

amazing one

By kainat g

•

Feb 1, 2024

best course

By Mujeeb U R

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Jan 26, 2024

Outstanding