![[Featured image] A group of brand marketers is brainstorming ideas.](https://images.ctfassets.net/wp1lcwdav1p1/7w7VBgaMpNKrU1ogQAB9UL/089f7366d6f1b16c35b9182205e4e402/GettyImages-1358280577-converted-from-jpg.webp?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is Brand Management?
Building a company brand is often important for the long-term viability of a business. Learn more about what's involved with brand management, key principles required for a successful brand strategy, and career paths to explore.
September 16, 2022
Article

![[Featured image] A marketing team discusses marketing strategies.](https://images.ctfassets.net/wp1lcwdav1p1/4tIGK4RyLhw5MhNoFVj2Sn/2e846c235e826005b7fb279bc8bf93a9/GettyImages-1127726411__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A marketing management team reviews metrics on a screen and discusses marketing strategies in a conference room.](https://images.ctfassets.net/wp1lcwdav1p1/6XY9BbAmSGdSLmSGj370X5/e1e2446cf67ee4384950bb9aabccd323/GettyImages-1199434187__4_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)


![[Featured Image] A professional writes with a marker on a whiteboard at an advertising agency as their coworkers watch.](https://images.ctfassets.net/wp1lcwdav1p1/3w000BFvB0qU0FnjGy6zy4/03b952b15c560b7c72f17ce91f1b24c3/GettyImages-1327494174.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A job candidate negotiates their digital marketing salary.](https://images.ctfassets.net/wp1lcwdav1p1/1MshSW0WjPVL0dW8Wu8qzK/77da2bd11cc86aaeffde136105a64e8c/GettyImages-1149824928.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A group of co-workers discusses digital marketing jobs to add to their team.](https://images.ctfassets.net/wp1lcwdav1p1/1gS7mvUhAjUsNSMrDab1Tf/e8c8f71d054c557815d180a6d9f37251/GettyImages-1184334685.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Feature Image] Three team leaders meet to create a jobs to be done framework to improve business operations and product innovations.](https://images.ctfassets.net/wp1lcwdav1p1/5RQyYv68KJ9dp43KqigcI8/e739c405ff91c58b69da69986a7203a2/GettyImages-669887966-converted-from-jpg.webp?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Two marketing team members work on a promotional marketing campaign.](https://images.ctfassets.net/wp1lcwdav1p1/3xz1zU6DaDzZ3IPRmx9TLO/7ab0b3e7304c7d3a0f4bc1093ae6f8cb/GettyImages-1146500478.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A marketing manager, wearing a white business casual outfit and glasses, leads a meeting with the marketing team in an office. The manager is standing in front of a laptop and a screen showing a graph of the effects of inbound marketing.](https://images.ctfassets.net/wp1lcwdav1p1/646K6vV0eScenYaCSqIF9I/ab9a8f442032ed908238867cb4664793/GettyImages-1199434187__2_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A group of colleagues is discussing international marketing.](https://images.ctfassets.net/wp1lcwdav1p1/PdAQRW3vfs0HwY43jpY0x/8850c42c205b99f64334b5e2c0b69a27/GettyImages-1281648298.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A marketing professional in a blue polo shirt considers MarTech options for their team.](https://images.ctfassets.net/wp1lcwdav1p1/3GiUqeQpQ5RW53XEGIpNZ0/8edcf1bd183b7908f0219a0fa778387b/GettyImages-1265022338.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A person is at home using their laptop to search for entry-level marketing jobs.](https://images.ctfassets.net/wp1lcwdav1p1/7jqCc6ykuTlDQj9EIYGIt1/27db63a4e483f52c576a87d1e4e50394/GettyImages-1131374781.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)

