University of Pennsylvania

Fundamentos Empresariales Specialization

University of Pennsylvania

Fundamentos Empresariales Specialization

Resuelve Problemas Empresariales Reales.

Domina los fundamentos del marketing, la contabilidad, las operaciones y las finanzas.

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

5,540 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject

from 446 reviews of courses in this program

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 446 reviews of courses in this program

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in Spanish

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Introducción al Marketing

Introducción al Marketing

Course 1, 9 hours

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Consumer Behaviour
Category: Brand Strategy
Category: Brand Marketing
Category: Customer Analysis
Category: Brand Management
Category: Marketing Psychology
Category: Online Advertising
Category: E-Commerce
Category: Go To Market Strategy
Category: Strategic Marketing
Category: Branding
Category: Marketing
Category: Marketing Communications
Category: Driving engagement
Category: Customer Insights
Introducción a la Contabilidad Financiera

Introducción a la Contabilidad Financiera

Course 2, 13 hours

What you'll learn

Skills you'll gain

Category: Balance Sheet
Category: Financial Statements
Category: Financial Statement Analysis
Category: Cash Flows
Category: Financial Accounting
Category: Income Statement
Category: Accrual Accounting
Category: Revenue Recognition
Category: Financial Analysis
Category: Financial Reporting
Category: Accruals
Category: General Ledger
Category: Accounting
Category: Month End Closing
Introducción a la Gestión de Operaciones

Introducción a la Gestión de Operaciones

Course 3, 12 hours

What you'll learn

Skills you'll gain

Category: Operational Efficiency
Category: Process Analysis
Category: Operations Management
Category: Quality Management
Category: Performance Measurement
Category: Process Improvement
Category: Operational Analysis
Category: Process Optimization
Category: Quality Control
Category: Production Management
Category: Quality Improvement
Category: Business Process Management
Category: Capacity Management
Category: Performance Metric
Category: Workforce Management
Category: Resource Utilization
Category: Business Operations
Category: Inventory Control
Category: Operations
Introducción a las Finanzas Corporativas

Introducción a las Finanzas Corporativas

Course 4, 9 hours

What you'll learn

Skills you'll gain

Category: Corporate Finance
Category: Cash Flows
Category: Return On Investment
Category: Capital Budgeting
Category: Decision Making
Category: Financial Analysis
Category: Financial Planning
Category: Loans
Category: Financial Forecasting
Category: Timelines
Category: Financial Modeling
Category: Cash Flow Forecasting
Category: Business Valuation
Proyecto de Fundamentos Empresariales de Wharton

Proyecto de Fundamentos Empresariales de Wharton

Course 5, 7 hours

What you'll learn

Skills you'll gain

Category: Business Strategies
Category: Business Solutions
Category: Business Strategy
Category: Business Research
Category: Business Planning
Category: Business Analysis
Category: Strategic Thinking
Category: Analysis
Category: Business
Category: Program Evaluation
Category: Case Studies

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Michael R Roberts
University of Pennsylvania
4 Courses323,112 learners
Christian Terwiesch
University of Pennsylvania
8 Courses196,220 learners

Offered by

Industry partners

Partner 1

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions