Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

A-Z of Digital Marketing: Social Media And SEO.

Start with sound planning and fundaments, and go on to master social media marketing and SEO

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera PlusLearn more

Get in-depth knowledge of a subject

from 14 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Get in-depth knowledge of a subject

from 14 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week

What you'll learn

  • Create an ideal marketing strategy and a marketing plan.

  • Promote any business by using a combination of social media marketing and SEO.

  • Achieve traffic and revenue growth by using the most modern and optimal strategies.

Details to know

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Taught in English
Recently updated!

February 2026

Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 16 course series

What you'll learn

Skills you'll gain

Category: Customer Retention
Category: Marketing Effectiveness
Category: Marketing Strategy and Techniques
Category: Business Planning
Category: Advertising
Category: Marketing Strategies
Category: Business Marketing
Category: Customer Acquisition Management
Category: Marketing Planning
Category: Strategic Marketing
Category: Digital Marketing
Category: Target Market
Category: Growth Strategies
Category: Marketing
Category: Digital Advertising
2026 Marketing Introduction And Fundamentals

2026 Marketing Introduction And Fundamentals

Course 2, 2 hours

What you'll learn

Skills you'll gain

Category: Target Audience
Category: Customer Analysis
Category: Target Market
Category: Marketing Strategy and Techniques
Category: Marketing
Category: Persona Development
Category: Estimation
2026 Reddit Marketing To Boost Traffic And Sales

2026 Reddit Marketing To Boost Traffic And Sales

Course 3, 2 hours

What you'll learn

Skills you'll gain

Category: Digital Advertising
Category: Social Media Content
Category: Content Marketing
Category: Promotional Strategies
Category: Product Promotion
Category: Online Advertising
Category: Blogs
Category: Community Development
Category: Target Audience
Category: Social Media Marketing
Category: Community Outreach
Category: Advertising
Category: Social Media
Category: Drive Engagement
2026 Instagram Marketing: Viral Algorithms Plus Ads

2026 Instagram Marketing: Viral Algorithms Plus Ads

Course 4, 5 hours

What you'll learn

Skills you'll gain

Category: Marketing Automation
Category: Social Media Management
Category: Content Creation
Category: Content Strategy
Category: Subcontracting
Category: Customer Engagement
Category: Facebook
Category: Social Media Content
Category: Advertising
Category: Advertising Campaigns
Category: Drive Engagement
Category: Social Media Strategy
Category: Digital Advertising
Category: Social Media Marketing
Category: Instagram
Category: Social Media Campaigns
Category: Paid media
Category: Target Audience

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Advertising
Category: TikTok
Category: Content Creation
Category: Social Media Strategy
Category: Case Studies
Category: Promotional Strategies
Category: Growth Strategies
Category: Online Advertising
Category: Paid media
Category: Product Promotion
Category: Social Media Content
Category: Target Audience
Category: Advertising Campaigns
Category: Driving engagement
Category: Social Media
Category: Social Media Marketing
Category: Social Media Campaigns

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Social Media Management
Category: Social Media Strategy
Category: Professional Networking
Category: Copywriting
Category: Social Media
Category: Digital Advertising
Category: Driving engagement
Category: Advertising
Category: Advertising Campaigns
Category: Content Creation
Category: Branding
Category: Social Media Content
Category: Social Media Campaigns
Category: Online Advertising
Category: Digital Marketing Tools
Category: Marketing
Category: Drive Engagement

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Promotional Strategies
Category: User Feedback
Category: Social Media Content
Category: Web Presence
Category: Drive Engagement
Category: Product Promotion
Category: Content Creation
Category: Social Media
Category: Marketing
Category: Driving engagement
Category: Brand Marketing
Category: Brand Awareness
Category: Promotions and Campaigns
Category: Social Media Strategy
Category: Branding
Category: Product Marketing

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Drive Engagement
Category: Facebook
Category: Social Media Content
Category: Social Media Management
Category: Social Media Campaigns
Category: Meta Ads Manager
Category: Customer Engagement
Category: Event Marketing
Category: Social Media
Category: Advertising
Category: Copywriting
Category: Instagram
Category: Content Creation
Category: Advertising Campaigns
Category: Marketing
Category: Promotional Strategies
Category: Digital Advertising
Category: Social Media Strategy
Category: Driving engagement
2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 9, 4 hours

What you'll learn

Skills you'll gain

Category: Data-Driven Decision-Making
Category: User Research
Category: Qualitative Research
Category: Survey Creation
Category: Customer Analysis
Category: User Feedback
Category: Performance Measurement
Category: Surveys
Category: Google Analytics
Category: Business Research
Category: Marketing Strategies
Category: Data-Driven Marketing
Category: Market Analysis
Category: Market Research
Category: Target Market
Category: Marketing Analytics
Category: Marketing Psychology
Category: Consumer Behaviour
Category: Target Audience
Category: Key Performance Indicators (KPIs)
YouTube Marketing 2026: YouTube SEO & Algorithms

YouTube Marketing 2026: YouTube SEO & Algorithms

Course 10, 11 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Marketing Strategies
Category: Product Promotion
Category: Paid media
Category: Promotional Strategies
Category: Web Analytics and SEO
Category: Online Advertising
Category: Content Creation
Category: Social Media Marketing
Category: Strategic Partnership
Category: Live Streaming
Category: Content Optimization
Category: Driving engagement
Category: Performance marketing
Category: Content Strategy
Category: Digital Advertising
Category: Video Production
Category: Social Media Strategy
Category: Keyword Research
Category: Social Media Content
YouTube Ads & Video Marketing - 2026

YouTube Ads & Video Marketing - 2026

Course 11, 4 hours

What you'll learn

Skills you'll gain

Category: Video Production
Category: Drive Engagement
Category: Target Audience
Category: Growth Strategies
Category: Advertising Campaigns
Category: Campaign Management
Category: Online Advertising
Category: Google Ads
Category: Performance marketing
Category: Advertising
Category: Digital Advertising
Category: Copywriting

What you'll learn

Skills you'll gain

Category: Podcasting
Category: Earned Media
Category: Web Presence
Category: Brand Management
Category: Search Engine Optimization
Category: Product Promotion
Category: Media Relations
Category: Brand Awareness
Category: Promotional Strategies
Category: Blogs
Category: Public Relations
Category: Lead Generation

What you'll learn

Skills you'll gain

Category: Content Marketing
Category: Social Media Marketing
Category: Content Performance Analysis
Category: Copywriting
Category: Driving engagement
Category: Shared Media
Category: Social Media Content
Category: Social Media
Category: Drive Engagement
Category: Social Media Campaigns
Category: Promotional Strategies
Category: Content Creation
Category: Content Strategy
2026 Most Beginner SEO Course For Complete Beginners

2026 Most Beginner SEO Course For Complete Beginners

Course 14, 1 hour

What you'll learn

Skills you'll gain

Category: Digital Marketing
Category: Blogs
Category: Web Presence
Category: Content Optimization
Category: Search Engine Optimization
Category: Keyword Research
Category: Web Analytics and SEO
SEO Keyword Research - First Step In Your SEO - 2026

SEO Keyword Research - First Step In Your SEO - 2026

Course 15, 4 hours

What you'll learn

Skills you'll gain

Category: Web Analytics and SEO
Category: Content Optimization
Category: Marketing Strategies
Category: Keyword Research
Category: Web Analytics
Category: Search Engine Marketing
Category: Search Engine Optimization
Category: Competitive Analysis
Category: Google Analytics
Category: Digital Marketing Tools
On-Page SEO

On-Page SEO

Course 16, 5 hours

What you'll learn

Skills you'll gain

Category: Content Creation
Category: Content Optimization
Category: Keyword Research
Category: Generative AI
Category: Digital Marketing Tools
Category: Web Content
Category: Search Engine Optimization
Category: Web Analytics and SEO
Category: Blogs
Category: Copywriting
Category: Driving engagement

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Instructor

Alex Genadinik
Alex Genadinik
117 Courses38,801 learners

Offered by

Alex Genadinik

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