Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Branding & Social Media Marketing for Creatives Specialization

Branding & Social Media Marketing for Creatives Specialization

Build Your Creative Brand Through Video.

Learn to create authentic brands and engaging video content that grows your creative business.

Instructor: Skillshare

Included with Learn more

3 course series

Get in-depth knowledge of a subject

Beginner level

No prior experience required

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 course series

Get in-depth knowledge of a subject

Beginner level

No prior experience required

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Develop an authentic brand identity, including a logo, color palette, and brand assets using Adobe Express.
Plan, film, edit, and publish marketing videos and short-form social content that builds trust and engagement.
Apply branding, storytelling, and social media strategies to grow your creative business and reach new audiences.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

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Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Skillshare

Specialization - 3 course series

This Specialization is intended for artists, makers, designers, and creative entrepreneurs seeking to build a memorable brand and market their work through engaging digital content. Through three courses taught by Beth Doman, Maria Lia Malandrino, and Pamela Calero, you'll learn how to develop a cohesive brand identity, create authentic marketing videos, and produce social media content for platforms like Instagram Reels and TikTok. By the end of the Specialization, you'll have the skills to confidently promote your creative work, strengthen your online presence, and connect with your ideal audience.

Applied Learning Project

Throughout this Specialization, you'll complete a series of hands-on branding and marketing projects that build toward a professional creative presence. You'll develop a complete brand identity, including a logo, color palette, and brand guide in Adobe Express, create an authentic marketing video for your business using only a smartphone and laptop, and produce a trend-inspired Reel or TikTok that showcases your creative work. These projects mirror real-world marketing challenges, helping you apply branding, storytelling, video production, and social media strategies to attract and engage your target audience.

Canvas to Camera: DIY Video Marketing for Creatives

Course 1, 4 hours

What you'll learn

Create authentic marketing videos that help your creative business stand out. In this course, Beth Doman shows you how to confidently plan, film, edit, and share a marketing video using only your phone and laptop. By the end of the course, you'll be able to script a compelling message with the help of AI, film yourself with confidence, edit your footage into a polished video, and publish it strategically to connect with potential clients.

Designed for artists, makers, and creative entrepreneurs, this course removes the overwhelm from video marketing by focusing on simple, practical techniques instead of expensive equipment or professional production. Using her own pet portrait business as a real-world case study, Beth shares an approachable workflow that makes creating authentic videos feel achievable. This course is ideal for creatives who want to promote their work but have little or no experience making marketing videos. To be successful, you should have a small business or creative practice you'd like to promote, along with a smartphone and laptop. No prior video production or editing experience is required.

Reels and TikTok for Digital Artists: How to Boost your Art

Course 2, 4 hours

What you'll learn

Create engaging short-form videos that help your artwork reach a wider audience. In this course, Maria Lia Malandrino teaches you how to plan, film, edit, and publish Instagram Reels and TikTok videos that showcase your art in creative, trend-driven ways. By the end of the course, you'll be able to identify relevant trends and sounds, adapt them to fit your artistic style, produce eye-catching videos on a budget, and share your content strategically to maximize engagement across social media.

Rather than focusing only on traditional art reveal videos, Maria demonstrates how to draw inspiration from trends across fashion, beauty, travel, lifestyle, and other communities to create original content that helps your work stand out. You'll follow along as she creates a Reel from start to finish, giving you a practical, repeatable workflow you can apply to your own projects. This course is ideal for digital artists, illustrators, and creative professionals who want to grow their online presence through video. To be successful, you should have artwork you'd like to share and a basic familiarity with Instagram or TikTok, but no previous video editing experience is required.

The Art of Branding: Authentic Brands in Adobe Express

Course 3, 4 hours

What you'll learn

Build authentic brands that tell meaningful stories. In this course, Pamela Calero guides you through a creative branding process that blends strategic thinking with artistic intuition using Adobe Express. By the end of the course, you'll be able to distinguish between a brand and a visual identity, develop core brand assets, design an impactful logo, and create a cohesive brand identity that communicates purpose, personality, and emotion.

Drawing on her background in fine arts and graphic design, Pamela presents branding as more than a marketing exercise—it's a creative journey that helps shape and express a unique voice. Through a thoughtful, step-by-step framework, you'll learn how to transform ideas into authentic brands that connect with audiences on both an emotional and visual level, while gaining practical experience with Adobe Express. This course is ideal for entrepreneurs launching a new business, creatives developing a personal brand, and designers who want to deepen their branding skills. To be successful, you should have an interest in design and storytelling, but no prior branding experience is required. Basic familiarity with Adobe Express is helpful but not necessary.

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Skillshare

222 Courses133,470 learners

Offered by

Skillshare

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Frequently asked questions

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.