Write Persuasive Emails is an intermediate-to-advanced short course within the B2B Sales Negotiation: Leveraging AI Professional Certificate. In this course, you will learn how to combine persuasive communication with AI-enabled experimentation to improve your outreach performance using evidence rather than instinct. You will apply Cialdini’s principles of social proof and scarcity to write a clear, credible objection-handling email and then validate its effectiveness through a lightweight A/B test.
Write Persuasive Emails
Write Persuasive Emails
This course is part of Advanced Selling with AI & Emotional Intelligence Specialization
Instructor: ansrsource instructors
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Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
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Taught in English
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This course is part of the Advanced Selling with AI & Emotional Intelligence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
In this module, you will build a practical foundation for writing persuasive objection-handling emails in B2B sales contexts. Rather than treating persuasion as a set of tricks or templates, you will focus on decision-making: which proof points to surface, how to introduce urgency without pressure, and how to structure an email that acknowledges resistance while guiding the reader toward a response. You will examine how Cialdini’s “social proof” and “scarcity” principles appear in real sales communication, and how these elements are often explored, drafted, or iterated within AI-enabled sales environments. While AI can accelerate idea generation and variation, you will learn that your judgment is essential for ensuring relevance, credibility, and ethical use. By the end of the module, you will produce a complete 400-word objection-handling email that becomes the foundation for experimentation in the next module.
What's included
2 videos1 reading1 assignment
In this module, you will move from persuasive writing to validation by testing whether your message performs better than a control version. You will design a lightweight A/B test across a small prospect set, calculate reply rates, and compute lift to evaluate impact. You will see how AI-enabled sales teams accelerate learning by quickly surfacing performance patterns, while remaining responsible for interpreting results and deciding what to scale or refine. By the end of this module, you will be able to calculate lift and communicate insights clearly to support data-informed negotiation decisions.
What's included
3 videos1 reading2 assignments
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