Shopify Growth: Marketing, Promotion, and Store Optimization

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Shopify Growth: Marketing, Promotion, and Store Optimization

This course is part of Shopify For Dummies Specialization

Instructor: Wiley Skills Network

Included with Learn more

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7 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply effective pricing, discounts, and promotion strategies to boost sales.
Implement advertising and social media campaigns to acquire new customers.
Enhance user experience and store readiness using top Shopify apps.

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Build your subject-matter expertise

This course is part of the Shopify For Dummies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 7 modules in this course

This course equips learners with strategies to expand and optimize Shopify stores, focusing on effective marketing, promotion, and user experience. Understanding how to attract customers and increase sales is critical for sustaining success in e-commerce.

You will gain practical skills to implement pricing strategies, promotional campaigns, advertising, and social media integration. The course guides you in using recommended Shopify apps, enhancing user experience, and preparing your store for launch. What sets this course apart is its blend of actionable tactics and real-world applications. Engaging videos, quizzes, and examples ensure you can apply lessons directly to your own Shopify store. This course benefits e-commerce entrepreneurs, marketing professionals, and Shopify store managers. Basic familiarity with online retail or Shopify is recommended. This course is part three of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. From Shopify For Dummies Copyright © 2022 John Wiley & Sons Australia, Ltd Used by arrangement with John Wiley & Sons, Inc.

This module guides learners through effective pricing strategies, the creation and management of discount codes, and the implementation of promotional offers such as free shipping and buy-one-get-one deals. Participants will gain practical skills to attract customers and boost sales using Shopify's tools and best practices. The content also covers when and how to run sales and promotions for maximum business impact.

What's included

1 video6 readings1 assignment

1 videoTotal 1 minute

Overview1 minute

6 readingsTotal 41 minutes

Introduction8 minutes
Preparing to Run Sales and Promotions4 minutes
Setting Sale Prices for Products: The 'Compare At' Price4 minutes
Delivering Discounts17 minutes
Create a free shipping discount4 minutes
Discounting Shortcuts4 minutes

1 assignmentTotal 16 minutes

Strategic Use of Discounts and Pricing Decisions16 minutes

This module introduces key digital marketing strategies for ecommerce, focusing on defining your unique value proposition, identifying target customers, and selecting effective marketing channels. Learners will also discover how to implement Shopify's built-in marketing automations to attract and engage new customers.

What's included

1 video5 readings1 assignment

This module guides you through essential digital marketing strategies for your Shopify store, including Facebook and Google advertising, SEO best practices, and email marketing. You will learn how to set up targeted ad campaigns, optimize your site for search engines, and engage customers through effective email outreach. By the end, you'll be equipped to increase your store's visibility and drive more sales.

What's included

1 video8 readings1 assignment

1 videoTotal 1 minute

Overview1 minute

8 readingsTotal 49 minutes

Introduction6 minutes
Creating your first audience building ad5 minutes
Creating dynamic retargeting ads4 minutes
The Google sales channel in Shopify7 minutes
Create a Google Smart Shopping campaign4 minutes
Making the Most of Search Engine Optimization10 minutes
Keeping your online store SEO-friendly5 minutes
Email marketing using Shopify8 minutes

1 assignmentTotal 16 minutes

Advertising and Promoting Your Online Store16 minutes

This module introduces key social media platforms and demonstrates how to leverage organic strategies to grow your business. Learners will explore engagement metrics, content planning, and best practices for linking social profiles to maximize reach and brand awareness.

What's included

1 video5 readings1 assignment

This module introduces essential third-party apps that can enhance your Shopify store's performance in areas such as customer service, product reviews, and marketing automation. Learners will discover how these tools can streamline operations and boost customer engagement. Practical examples and expert recommendations are provided to help you select and implement the right apps for your business.

What's included

1 video3 readings1 assignment

This module introduces practical strategies to enhance both customer and user experiences in online businesses. Learners will discover how to identify and fix common website issues, implement delight tactics, and analyze customer behavior to drive engagement and conversions.

What's included

1 video4 readings1 assignment

This module guides you through essential steps to ensure a successful online store launch, including pricing strategies, product selection, and leveraging Shopify analytics. You'll learn how to avoid common pitfalls and make data-driven decisions to optimize your store's performance.

What's included

1 video4 readings1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Wiley Skills Network

John Wiley & Sons

175 Courses15,275 learners

Offered by

John Wiley & Sons

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