Strategies and Approaches in Sports Media

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Strategies and Approaches in Sports Media

This course is part of Revolution in Sports Media: Innovative Strategies Specialization

Instructor: Marisa Sáenz

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Design content strategies to connect with global audiences
Build digital communities and boost fan engagement
Navigate sponsorships, partnerships, and media rights sales

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Revolution in Sports Media: Innovative Strategies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Step into the fast-paced world of sports media and uncover the strategies behind powerful content and lasting audience connections. Learn how to craft stories that stir emotion, resonate across cultures, and build loyalty among diverse fan bases. From social media to community-building tools, discover how today’s platforms are transforming passive viewers into passionate participants.

Explore the business side of media creation—where storytelling meets strategy. You’ll learn how to design compelling sponsorship activations, forge mutually beneficial brand partnerships, and navigate the complex world of media rights. Real-world case studies ground each lesson in practice, giving you actionable insights from the front lines of the industry. By the end of the course, you’ll be ready to produce media that doesn’t just entertain—but inspires, engages, and delivers value to fans and brands alike.

Learn the art and science behind creating powerful sports media content. This module explores storytelling techniques, emotional connection, live reporting, and global localization strategies that engage fans and maximize impact across diverse audiences.

What's included

5 videos3 readings2 assignments1 discussion prompt

5 videosTotal 29 minutes

The Power of Storytelling6 minutes
Forging Emotional Connections8 minutes
Mastering Live Reporting5 minutes
The Art of Post-Game Analysis6 minutes
Targeted Content Strategies5 minutes

3 readingsTotal 225 minutes

Complementary Resources on Crafting Emotional Connections105 minutes
Complementary Resources on Deepening Fan Engagement75 minutes
Complementary Resources on Targeted Content Strategies Across The Globe45 minutes

2 assignmentsTotal 60 minutes

Sports Media Content Creation Strategies30 minutes
Sports Media Content Creation Strategies30 minutes

1 discussion promptTotal 10 minutes

Sports Media Content Creation Strategies10 minutes

Explore the essential role of social media in sports. This module reveals how to leverage platforms and real-time tools to create strong communities, drive engagement, and use storytelling and analytics to grow an authentic online presence.

What's included

4 videos2 readings2 assignments1 discussion prompt

4 videosTotal 26 minutes

Social Media Platforms8 minutes
Coordination on Real-Time Events6 minutes
Foundations of Creating a Strong Social Media Presence7 minutes
Storytelling, Strategy and Numbers6 minutes

2 readingsTotal 100 minutes

Complementary Resources on Social Media : Platforms and Tools40 minutes
Complementary Resources on Building Communities and Driving Engagement60 minutes

2 assignmentsTotal 60 minutes

Social Media and Community Building30 minutes
Social Media and Community Building30 minutes

1 discussion promptTotal 10 minutes

Social Media and Community Building10 minutes

Discover how advertising, partnerships, and sponsorships revolutionize fan engagement and create value for all stakeholders. Through foundational principles and innovative case studies, you’ll learn to build win-win collaborations and deliver immersive brand experiences.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videosTotal 34 minutes

How Advertising Redefines Fan Engagement and Brand Partnerships5 minutes
How Sports Media Creates Immersive Experiences6 minutes
Foundational Principles of Effective Collaborations6 minutes
Specific Types of Partnerships6 minutes
Foundational and Legacy Collaborations6 minutes
Media-Driven Innovative Partnerships5 minutes

3 readingsTotal 80 minutes

Complementary Resources on Revolutionizing Fan Engagement: Advertising Strategies30 minutes
Complementary Resources on Building Win-Win Collaborations30 minutes
Complementary Resources on Real-World Examples20 minutes

2 assignmentsTotal 60 minutes

Brand Partnerships and Sponsorships in Sports Media30 minutes
Brand Partnerships and Sponsorships in Sports Media30 minutes

1 discussion promptTotal 10 minutes

Brand Partnerships and Sponsorships in Sports Media10 minutes

Dive into the commercial engine of sports media. This module covers the ecosystem and value creation of media rights, the evolution of rights sales, and the strategies behind successful tender processes and packaging, equipping you to maximize value in a rapidly changing market.

What's included

5 videos3 readings2 assignments1 discussion prompt

5 videosTotal 36 minutes

Maximizing Value: The Ecosystem and Dynamics of Media Rights Sales: Key Stakeholders7 minutes
Ecosystem and Dynamics of Media Rights Sales: Value creation7 minutes
The Evolution of Media Rights Sales7 minutes
The Evolution of Media Rights Values in Europe and the US7 minutes
Inside the Tender Process7 minutes

3 readingsTotal 230 minutes

Complementary Resources on Maximizing Value: The Ecosystem and Dynamics of Media Rights Sales60 minutes
Complementary Resources on The Evolutions of Media Right120 minutes
Complementary Resources on Mastering Media Rights: Tender Processes and Packaging Strategies50 minutes

2 assignmentsTotal 60 minutes

The Business of Media Rights sales30 minutes
The Business of Media Rights sales30 minutes

1 discussion promptTotal 10 minutes

The Business of Media Rights sales10 minutes

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Instructor

Marisa Sáenz

Real Madrid Graduate School Universidad Europea

70 Courses9,040 learners

Offered by

Real Madrid Graduate School Universidad Europea

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