Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing.
RP
A fantastic practical approach to the world of sports marketing. The information is given in interview format which for me, works better than a single person telling it!
DD
Overall good learning and experience and learned a lot about sports marketing in details which i could use in practical work and execute it in a well proposed manner. Thank You...
AA
the course has been immensely helpful in giving me insights into the backstage of sports. i would recommend it for people entering into the field pf sports management as well.
MW
Very clear content. A good mix of reading suggestions, video content and thorough theory. If you already had some education on marketing before, this might be a lot of repetition.
BS
Classes were easy to follow along and I loved being able to go at my own pace. The class material was clearly explained and the reading materials were all relevant. Great class!
AB
Overall experience was good but in a few modules the readings part was unavailable I've learnt so much thank you for my certificate I wish to do my certification using Coursera.
RL
This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.
BB
This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.
NA
Had a great course, litteraly i was learned a lot of things about sport& sponsorship marketing sales retail brands & all.. Each & every videos should teach good things&stuff..
AP
Very informative and a good course for people with little to no information about sports marketing. The only negative thing I would like to add is that the interviews seemed a little excessive.
JJ
I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.
LD
An amazing experience for someone looking to become involved in the world of sport. Exciting, informative and meaningful course. I loved it. Thank you Northwestern University!
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This course was beyond word of amazing! I'm in the process of switching career fields and I found Northwestern's Sports MArketing course was the perfect stepping stone to do so. Thank you so much for offering this
Solid course. For beginners in marketing and communications.
I want to extend a lot of thanks to the author of the course, Professor Candy Lee, and people who took part in the course and made it what it is now. It was a great pleasure to learn from you. The course was interesting and interactive. I enjoyed interviews with famous and experienced people in the sports marketing area. I was also excited while doing my first press release and loyalty program ever. The course was so useful and relevant especially during this time of COVID-19.
The last thing I want to say to people who are considering whether to participate in this course or nor, do it. You won't regret it, moreover you will get a vast experience.
I really like how I can manage my time to study on my own pace. Also, the video lessons are informative and interesting. The use of quizzes and assignments checks how well I follow up with the lesson.
The course was fantastic. I am really lucky to have found it. I am a professional in the advertising and marketing field pursuing an MBA to be educated in the specialized fields within marketing and this was a fantastic addition to my academic and professional journey. I have worked for both PR and advertising agencies and my career lacked in the consistent approach because it is easy to have to hop between the agencies for many reasons besides the business and the clients, so a course like this would be very helpful. It has the real insight from the experienced executives that are also the great asset for those who are considering a career change. Thank you very much for creating this course, I can't thank more. It gave me confidence.
Having not taken any sort of marketing/sports marketing class during my time in school, I had no real exposure. You may feel that most of what is being taught is "common knowledge," "common sense," but what this course gives you is applying that "common knowledge" to everyday life in the marketing world. Highly recommend!
Really liked the course, the use of guest speakers is very nice and the guests were also perfect for the topics at hand. The two assignments are also a nice way to apply the knowledge from the course, and it was nice that they do not take up too much time and they really let you use your creativity.
This was my favorite course that I enrolled in on Coursera.org. Professor Candy Lee was informative and the material was enjoyable to learn. I also enjoyed the addition of guest speakers and interviews. I would definitely recommend this course.
I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.
This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.
A great course from a great instructor. As a professional in sports journalism and industry for 25 years, I can tell that I found lessons to be accurate and in more depth than expected.
Classes were easy to follow along and I loved being able to go at my own pace. The class material was clearly explained and the reading materials were all relevant. Great class!
This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.
Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.
Totalmente recomendado para aquellos que quieran aprender más sobre el negocio del deporte sobretodo en el área de las comunicaciones.
I loved this class. Such a blessing that Professor Candy Lee took time to curate guest speakers and provide awesome content. Thanks!
I really enjoyed this course, it was very interesting and gave me the chance to get closer to sponsorship. I'm very thankful!
Good brief introductory course for amateurs with very good supplement reading content.
It’s a good and and very challenging course ever.
An amazing experience.