Run Smart A/B Tests

Labor Day starts with $70+ in savings on Coursera Plus. Save 40% for 3 months.

Run Smart A/B Tests

This course is part of multiple programs.

Instructor: Professionals in the Industry

Included with Learn more

Ask Coursera

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Scientific Testing Mindset: Effective A/B testing uses clear hypotheses, single-variable tests, and decisions based on statistical significance.
Strategic Variable Selection: High-impact tests target subject lines, send timing, and content structure that directly affect engagement.
Continuous Optimization Framework: Systematic testing builds institutional knowledge and compounds email performance improvements over time.
Data-Driven Decisions: Reliable conclusions require statistical significance and adequate sample sizes to drive lasting business results.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Ready to turn guesswork into guaranteed results? This Short Course was created to help marketing professionals accomplish systematic email optimization through strategic testing.

By completing this course, you'll be able to design hypothesis-driven A/B tests, configure optimal test parameters, and analyze results to drive continuous performance improvements. You'll master the art of testing one variable at a time while building a data-driven testing program that delivers measurable business impact. By the end of this course, you will be able to: Plan and execute A/B tests assessing variables such as subject lines and send times for optimal results Analyze results to solidify best practices and adjust future strategies accordingly This course is unique because it combines strategic planning frameworks with hands-on implementation, teaching you both the "why" behind testing methodology and the practical skills to execute tests that generate actionable insights. To be successful in this course, you should have a background in basic email marketing concepts and familiarity with email campaign creation.

Learners will systematically plan, execute, and analyze A/B tests for email campaigns to make data-driven decisions that improve campaign performance.

What's included

3 videos1 reading3 assignments

3 videosTotal 9 minutes

The Business Value of Systematic Testing2 minutes
A/B Testing Strategy Fundamentals4 minutes
Developing an A/B Test Plan3 minutes

1 readingTotal 10 minutes

What to Test in Email Campaigns10 minutes

3 assignmentsTotal 35 minutes

Create an A/B Testing Plan15 minutes
A/B Testing Fundamentals Assessment5 minutes
Run Smart A/B Tests - Course Assessment15 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Professionals in the Industry

454 Courses78,248 learners

Offered by

Coursera

Explore more from Design and Product

Status: Free Trial
Coursera
Test Email Variations
Course
Status: Free Trial
Coursera
Launch Effective A/B Tests
Course
Status: Free Trial
Coursera
Test Subject Lines Quickly
Course
Status: Preview
EDUCBA
Web Analytics and A/B Testing Basics
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Break down barriers to learning with big savings
Get Coursera Plus
Start with easy savings for hard-working teams
Save 30% today

Frequently asked questions

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.