Artificial Intelligence is transforming every industry, and the ability to manage AI-driven products is now one of the most in-demand skills in the tech landscape. This course provides a complete roadmap for mastering the art and science of AI product management—bridging the gap between data science, engineering, and business strategy.
AI Product Management: The Complete Handbook
AI Product Management: The Complete Handbook
Instructor: Packt - Course Instructors
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Develop a clear AI product roadmap and career strategy
Understand core AI/ML capabilities and their business applications
Align AI initiatives with organizational goals and ethical standards
Skills you'll gain
- Technical Product Management
- AI literacy
- Data-Driven Decision-Making
- MLOps (Machine Learning Operations)
- Product Management
- AI Product Strategy
- Artificial Intelligence
- Product Design
- Responsible AI
- Product Lifecycle Management
- User Interface and User Experience (UI/UX) Design
- Infrastructure Architecture
- Design and Product
- Artificial Intelligence and Machine Learning (AI/ML)
- Commercialization
- Model Training
- Deep Learning
- Digital Transformation
- Product Strategy
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
19 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 19 modules in this course
In this section, we explore AI, ML, and DL definitions, compare algorithm differences, and examine infrastructure for scalable AI deployment, providing foundational knowledge for effective AI product development.
What's included
2 videos16 readings1 assignment
2 videos•Total 2 minutes
- Course Overview•1 minute
- Understanding the Infrastructure and Tools for Building AI Products - Overview Video•1 minute
16 readings•Total 140 minutes
- Introduction•10 minutes
- Introducing ML and DL•10 minutes
- The New Exploring DL•5 minutes
- Invisible Influences•5 minutes
- ML versus DL Understanding the Difference•10 minutes
- DL•5 minutes
- Supervised Learning•10 minutes
- Unsupervised Learning•10 minutes
- Reinforcement Learning•10 minutes
- Succeeding in AI How Well-Managed AI Companies Do Infrastructure Right•10 minutes
- Feedback•10 minutes
- Storing and Managing Data•10 minutes
- Data Lake (and Lakehouse)•10 minutes
- Managing Projects IaaS•5 minutes
- Deployment Strategies What Do We Do With These Outputs•10 minutes
- Example•10 minutes
1 assignment•Total 10 minutes
- Foundations of AI Product Development•10 minutes
In this section, we cover AI model development, NPD stages, and ethical retraining for effective product governance.
What's included
1 video9 readings1 assignment
1 video•Total 1 minute
- Model Development and Maintenance for AI Products - Overview Video•1 minute
9 readings•Total 80 minutes
- Introduction•10 minutes
- Marketing•5 minutes
- Model Types From Linear Regression to Neural Networks•10 minutes
- OKRs•10 minutes
- Training When Is a Model Ready for Market•10 minutes
- Deployment What Happens After Training•10 minutes
- Testing and Troubleshooting•10 minutes
- Ethical Retraining The Ethics of How Often We Update Our Models•5 minutes
- The Current State of Accountability•10 minutes
1 assignment•Total 10 minutes
- AI Model Development and Maintenance Fundamentals•10 minutes
In this section, we compare machine learning and deep learning, focusing on feature extraction, model complexity, and ethical considerations in AI deployment.
What's included
1 video8 readings1 assignment
1 video•Total 1 minute
- Deep Learning Deep Dive - Overview Video•1 minute
8 readings•Total 80 minutes
- Introduction•10 minutes
- Case Study•10 minutes
- Convolutional Neural Networks•10 minutes
- Deep Belief Networks•10 minutes
- Autoencoders•10 minutes
- Transformer Models•10 minutes
- Explainability Optimizing for Ethics Caveats and Responsibility•10 minutes
- Guidelines for Success•10 minutes
1 assignment•Total 10 minutes
- Deep Learning Fundamentals and Applications•10 minutes
In this section, we explore practical AI model implementation, data strategy analysis, and explainable AI design for enterprise applications. Key concepts include AI democratization and the value of generalist skills in real-world product development.
What's included
1 video7 readings1 assignment
1 video•Total 1 minute
- Commercializing AI Products - Overview Video•1 minute
7 readings•Total 65 minutes
- Introduction•10 minutes
- The Professionals Examples of B2B Products Done Right•10 minutes
- The Artists Examples of B2C Products Done Right•10 minutes
- The Pioneers Examples of Blue Ocean Products•10 minutes
- The rebels Examples of Red Ocean Products•5 minutes
- The GOATs Examples of Differentiated Disruptive and Dominant Strategy Products•10 minutes
- Disruptive Strategy•10 minutes
1 assignment•Total 10 minutes
- Commercializing AI Products•10 minutes
In this section, we examine AI's role in transforming economic systems, developing AI-driven MVPs, and addressing global challenges in healthcare and governance through ethical and practical applications.
What's included
1 video6 readings1 assignment
1 video•Total 1 minute
- AI Transformation and Its Impact on Product Management - Overview Video•1 minute
6 readings•Total 60 minutes
- Introduction•10 minutes
- Limitations and Uneven Adoption•10 minutes
- Sickness and Health the Benefits of AI and Nanotech Across Healthcare•10 minutes
- Product Perspective•10 minutes
- Product Perspective•10 minutes
- Basic Needs AI for Good•10 minutes
1 assignment•Total 10 minutes
- AI Transformation and Its Implications•10 minutes
In this section, we explore AI product development stages, team roles, and tech stack investments to build effective AI-native tools with practical applications.
What's included
1 video13 readings1 assignment
1 video•Total 1 minute
- Understanding the AI-Native Product - Overview Video•1 minute
13 readings•Total 100 minutes
- Introduction•10 minutes
- Data Management•5 minutes
- Research and Development•5 minutes
- Deployment•10 minutes
- Data Scientist•10 minutes
- Customer Success Specialist•10 minutes
- Investing in Your Tech Stack•10 minutes
- Productizing AI-Powered Outputs How AI Product Management Is Different•5 minutes
- AI Customization•5 minutes
- Selling AI Product Management as a Higher Octave of Sales•5 minutes
- Case Study•5 minutes
- Team Breakdown•10 minutes
- Tech Stack•10 minutes
1 assignment•Total 10 minutes
- Navigating AI-Native Product Development•10 minutes
In this section, we explore productizing AI services, emphasizing differences from traditional software, AIOps/MLOps integration, and performance evaluation for scalable, reliable solutions.
What's included
1 video8 readings1 assignment
1 video•Total 1 minute
- Productizing the ML Service - Overview Video•1 minute
8 readings•Total 70 minutes
- Introduction•10 minutes
- Scalability•5 minutes
- Profit Margins•5 minutes
- Uncertainty•10 minutes
- Agile Development•10 minutes
- How Does the Role of an AI PM Compare with a Traditional PM•10 minutes
- Experimentation with B2C Products Discover the Needs of Your Collective•10 minutes
- Consistency and AIOps/MLOps Reliance and Trust•10 minutes
1 assignment•Total 10 minutes
- Productizing AI/ML Services•10 minutes
In this section, we explore AI customization for verticals, customers, and peer groups, emphasizing domain-specific strategies and data-driven insights for effective product alignment.
What's included
1 video9 readings1 assignment
1 video•Total 1 minute
- Customization for Verticals, Customers, and Peer Groups - Overview Video•1 minute
9 readings•Total 80 minutes
- Introduction•10 minutes
- Understanding How Your Product Design Will Serve Your Market•10 minutes
- Building Your AI Product Strategy•10 minutes
- Fintech•10 minutes
- Algorithmic Trading and Predictive Analytics•10 minutes
- Drug Discovery and Research•10 minutes
- Manufacturing Predictive Management•5 minutes
- Cybersecurity Anomaly Detection and User and Entity Behavior Analytics•5 minutes
- Thought Leadership Learning from Peer Groups•10 minutes
1 assignment•Total 10 minutes
- AI Strategies for Market Success•10 minutes
In this section, we explore AI-native product design principles, focusing on user and customer journeys, explainability, and clarity to create empathetic, functional AI experiences.
What's included
1 video12 readings1 assignment
1 video•Total 1 minute
- Product Design for the AI-Native Product - Overview Video•1 minute
12 readings•Total 110 minutes
- Introduction•5 minutes
- Product Design Elements 101•10 minutes
- Experimentation•10 minutes
- Iteration•10 minutes
- Documentation•10 minutes
- Machine Learning•10 minutes
- Choosing Your Priorities Wisely•10 minutes
- Adding Complexity•10 minutes
- Branding•10 minutes
- What’s the Story You’re Telling?•10 minutes
- Progression•5 minutes
- Case Study•10 minutes
1 assignment•Total 10 minutes
- Designing Effective AI-Driven Products•10 minutes
In this section, we explore value metrics, KPIs, and OKRs to measure product success and align strategy with growth goals. We emphasize transparent communication and cost analysis for competitive positioning.
What's included
1 video13 readings1 assignment
1 video•Total 1 minute
- Benchmarking Performance, Growth Hacking, and Cost - Overview Video•1 minute
13 readings•Total 105 minutes
- Introduction•5 minutes
- Value Metrics A Guide to North Star Metrics KPIs and OKRs•10 minutes
- KPIs and Other Metrics•10 minutes
- OKRs and Product Strategy•5 minutes
- Hacking Product-Led Growth•10 minutes
- The Tech Stack Early Signals•5 minutes
- Customer Engagement Platforms (CEPs)•10 minutes
- A/B Testing Tools•10 minutes
- Business Intelligence (BI) Tools•5 minutes
- Growth-Hacking Tools•5 minutes
- Managing Costs and Pricing AI Is Expensive•10 minutes
- KPIs•10 minutes
- OKRs•10 minutes
1 assignment•Total 10 minutes
- Strategic Metrics and Team Collaboration•10 minutes
In this section, we explore AI product management strategies, emphasizing alignment, communication, and team collaboration over technical expertise alone.
What's included
1 video7 readings1 assignment
1 video•Total 1 minute
- Managing the AI-Native Product - Overview Video•1 minute
7 readings•Total 70 minutes
- Introduction•10 minutes
- Bad Vision Statements•10 minutes
- Communication•10 minutes
- The Heart Managing People and Values•10 minutes
- Empowerment•10 minutes
- Managing the rest•10 minutes
- Case Study•10 minutes
1 assignment•Total 10 minutes
- Navigating the Challenges of AI Product Management•10 minutes
In this section, we explore AI integration in traditional products and its impact on business strategy and innovation.
What's included
1 video7 readings1 assignment
1 video•Total 1 minute
- The Rising Tide of AI - Overview Video•1 minute
7 readings•Total 70 minutes
- Introduction•10 minutes
- Changes in the Fourth Industrial Revolution•10 minutes
- Working with an AI Consultant•10 minutes
- The First Hire•10 minutes
- Anticipating Potential Risks•10 minutes
- How LLMs Are Evolving and the Rise of Open Source LLM Capabilities•10 minutes
- Case Study•10 minutes
1 assignment•Total 10 minutes
- Navigating AI's Impact and Responsibilities•10 minutes
In this section, we examine AI trends and growth areas from industry research, evaluate AI readiness, and explore strategies for integrating AI into products and operations for improved outcomes.
What's included
1 video7 readings1 assignment
1 video•Total 1 minute
- Trends and Insights Across Industry - Overview Video•1 minute
7 readings•Total 60 minutes
- Introduction•10 minutes
- Applied Embedded AI Applied and Integrated Use Cases•10 minutes
- Ethical AI Responsibility and Privacy•10 minutes
- Immersive Applications•5 minutes
- Autonomous AI Development TuringBots•5 minutes
- Low-hanging Fruit Quickest Wins for AI Enablement•10 minutes
- Riding the GenAI Wave•10 minutes
1 assignment•Total 10 minutes
- AI Trends and Industry Insights•10 minutes
In this section, we examine how to evolve products into AI solutions by aligning AI adoption with product strategy and company vision, focusing on strategic planning and risk assessment.
What's included
1 video12 readings1 assignment
1 video•Total 1 minute
- Evolving Products into AI Products - Overview Video•1 minute
12 readings•Total 100 minutes
- Introduction•10 minutes
- Value•10 minutes
- Scope•5 minutes
- Reach•5 minutes
- Case Study•10 minutes
- Data Management The Bloodstream of the Company•10 minutes
- Ensuring Quality Partnerships•10 minutes
- Benchmarking and Defining Success•5 minutes
- Competition Love Your Enemies•5 minutes
- Product Strategy Building a Blueprint That Works for Everyone•10 minutes
- Product Goals•10 minutes
- Red Flags•10 minutes
1 assignment•Total 10 minutes
- Navigating AI Product Evolution•10 minutes
In this section, we cover the evolution of product design and what makes the evolved AI product special.
What's included
1 video8 readings1 assignment
1 video•Total 1 minute
- The Role of AI Product Design - Overview Video•1 minute
8 readings•Total 80 minutes
- Introduction•10 minutes
- Data Management Strategizing and Integrity•10 minutes
- Are You Ready to Scale•10 minutes
- Automation and Adaptability•10 minutes
- Choosing Your Words Carefully•10 minutes
- Accessibility and Inclusivity•10 minutes
- Integrating AI into ProjectABZ A Project Management Tool Created by ABCDZCo•10 minutes
- Design and Development•10 minutes
1 assignment•Total 10 minutes
- Designing Products for AI-Driven Evolution•10 minutes
In this section, we explore adapting existing software products for AI integration, focusing on strategic alignment, feedback loops, and fostering a culture of psychological safety for successful AI transformation.
What's included
1 video6 readings1 assignment
1 video•Total 1 minute
- Managing the Evolving AI Product - Overview Video•1 minute
6 readings•Total 55 minutes
- Introduction•10 minutes
- Feedback Loops•5 minutes
- The Heart Managing the People and Values•10 minutes
- Infrastructure and Data•10 minutes
- Maintenance•10 minutes
- People Alignment•10 minutes
1 assignment•Total 10 minutes
- Navigating AI Product Evolution and Ethical Integration•10 minutes
In this section, we explore pathways to becoming an AI PM, focusing on readiness, role requirements, and interview strategies. It emphasizes customer focus and community engagement for career growth.
What's included
1 video7 readings1 assignment
1 video•Total 1 minute
- Starting a Career as an AI PM - Overview Video•1 minute
7 readings•Total 60 minutes
- Introduction•5 minutes
- Theory•10 minutes
- Practice•10 minutes
- What an AI PM Looks Like Today•10 minutes
- The Importance of Communities•10 minutes
- Choosing Your AI PM Specialization•10 minutes
- Case Study•5 minutes
1 assignment•Total 10 minutes
- Navigating a Career in AI Product Management•10 minutes
In this section, we explore AI PM competencies, challenges, and strategies for long-term career growth in the field.
What's included
1 video9 readings1 assignment
1 video•Total 1 minute
- What Does It Mean to Be a Good AI PM? - Overview Video•1 minute
9 readings•Total 80 minutes
- Introduction•10 minutes
- Quality Controller•10 minutes
- Competitor Analyst•10 minutes
- Visionary•10 minutes
- Regulatory Complier•10 minutes
- Conflict Resolver•5 minutes
- The AI Whisperer and the Role of Communicating Accessibly•10 minutes
- The Importance of Self-Care•10 minutes
- Case Study•5 minutes
1 assignment•Total 10 minutes
- The Role and Responsibilities of an AI Product Manager•10 minutes
In this section, we explore developing an AI PM career roadmap, staying informed on AI trends, and expanding professional networks to support continuous growth and adaptability in the field.
What's included
1 video8 readings1 assignment
1 video•Total 1 minute
- Maturing and Growing as an AI PM - Overview Video•1 minute
8 readings•Total 80 minutes
- Introduction•10 minutes
- Specializing and Leading•10 minutes
- Learning Staying Informed and Inspired•10 minutes
- Professional Development•10 minutes
- Embracing Challenges•10 minutes
- Relationships and Inspiration•10 minutes
- What’s Next? The World Is Our Oyster•10 minutes
- Learning•10 minutes
1 assignment•Total 10 minutes
- The Evergreen Learner: Maturing and Growing in AI PM•10 minutes
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