Name: Management of Fashion and Luxury Companies
Brand: Università Bocconi
Availability: OnlineOnly
Rating: 4.7 (1469 reviews)

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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7

stars

6,169 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1476 - 1479 of 1,479 Reviews for Management of Fashion and Luxury Companies

By Tiziana M F

•

Sep 17, 2022

Sul corso non ho niente da dire mi è piaciuto tuttavia sono settimane che il certificato non viene visualizzato correttamente e mi appare la scritta fermi per manutenzione. Sono sbalordita perchè non esiste un centro di assistenza ed alla voce contatti in realtà moduli per i contatti non ce ne sono