This course provides a practical, step-by-step roadmap for launching a successful online business. You’ll learn how to develop a compelling business model, plan operations, manage e-commerce platforms, and apply foundational digital marketing techniques to attract and retain customers. The program also covers essential strategies for delivering excellent customer support and adapting your business to thrive in the competitive digital marketplace.

Launching Your Online Business: Strategies for Success
Grow your skills with Coursera Plus for $239/year (usually $399). Save now.

Launching Your Online Business: Strategies for Success


Instructors: Hector Sandoval
1,944 already enrolled
Included with
Recommended experience
What you'll learn
Develop a robust business plan tailored to the unique demands of online enterprises.
Assess and choose the most suitable business model for their digital ventures.
Implement pragmatic digital marketing tactics to augment visibility and drive sales.
Proficiently handle essential online operations, including payment processing, shipping logistics, and customer service.
Details to know

Add to your LinkedIn profile
6 assignments
See how employees at top companies are mastering in-demand skills

There is 1 module in this course
Offered by
Explore more from Entrepreneurship

The State University of New York

University of California, Santa Cruz

Simplilearn
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy


