Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.
You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Recognize the current landscape of the digital business environment. - Develop an audience persona based on a target audience. - Identify strategies to define, attract, and engage your audience online. - Review an e-commerce experience and discuss how to improve customer experience. - Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
RC
Concise and to the point. Great introduction to digital marketing!
AS
Somewhat more challenging testing, and a recommended representative text, could be desirable.
VK
Bom curso! Só senti falta de feedback das nossas atividades por parte dos instrutores. Fica difícil dizer se estava indo no caminho certo.
SK
Very informative course. More videos would be really great.
BM
Excellent content in this course that will prove invaluable to any digital marketer and an asset to anyone that's apart of the digital transformation revolution.
YM
It is a perfect course and will gave me an opportunity to understand more in Digital marketing. This will be added in my CV for sure.
LB
I am happy to have gone through this training, It was very insightful. Learning to create personas and select my target audience was exciting. Thank you Coursera.
TW
I appreciated learning foundational aspects of social media marketing. Looking forward to learning more content and growing my expertise in this area of study.
MM
This course teach exactly as title imply. Strongly recommended
MO
It's a nice course but some of the materials are outdated.
AP
Very good information and articles for someone that has very little idea about attracting people and advertising the product through social media
LR
Well structured concepts ready to be taken into action.
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Gave a great introduction to Digital Marketing. Thoroughly enjoyed the course!
I appreciated learning foundational aspects of social media marketing. Looking forward to learning more content and growing my expertise in this area of study.
Very good information and articles for someone that has very little idea about attracting people and advertising the product through social media
I would like to see some vids from teachers
Thank you, great course. It takes students to where they want to get to, thanks to the optional readings too. I found them very interesting and useful! Optional readings do make the difference in my knowledge and understanding of the topic.
This course has given me a deeper understanding of reaching your audience via the marketing platforms discussed.
It was an excellent introduction to themes about digital audience, very complete and clear information
Wow. This is a wonderful course that places everything on e-marketing into perspective.
Good course. Covers the basics. Great for someone getting into online marketing.
Concise and to the point. Great introduction to digital marketing!
This course teach exactly as title imply. Strongly recommended
The course was very interesting and easy to follow.
Thank you!
Great course with great resources and easy to understand.
I´m new to the topic, I know some basic concepts of marketing. At the course a learned new concepts that I understood completely. The readings are concise and short, the discussions are well constructed and the videos complement the readings.
I am happy to have gone through this training, It was very insightful. Learning to create personas and select my target audience was exciting.
Thank you Coursera.
Excellent content in this course that will prove invaluable to any digital marketer and an asset to anyone that's apart of the digital transformation revolution.
It is a perfect course and will gave me an opportunity to understand more in Digital marketing. This will be added in my CV for sure.
Provided a lot of insights for those who do not have basic knowledge of Digital Marketing
This is an amazing course, full of enrichment and knowledge, understandable and invested!
A good one for those who are lost to begin a marketing strategy.