Governing sustainability in the future

Governing sustainability in the future

This course is part of Sustainable Sports: Values and Practices of a Club Specialization

Instructor: Marisa Sáenz

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

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This course is part of the Sustainable Sports: Values and Practices of a Club Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 4 modules in this course

This course explores how to govern and build sustainability strategies in sport in a rapidly changing global context. Through strategic perspectives and examples from the sports ecosystem, learners will analyze how social, technological, and climate changes are reshaping how sport is organized, consumed, and generates impact. From understanding emerging fan behaviors to assessing the role of innovation and data, the course connects future challenges with strategic decision making in sports organizations.

Throughout the lessons, you will discover how to assess the sustainability context, define clear objectives, and select reliable indicators to measure progress. You will also learn how to integrate sustainability into governance structures, foster continuous improvement, and communicate responsibly and transparently. By the end of the course, you will understand how to develop robust sustainability strategies, build partnerships, and create new business models that allow sport to generate long term social, environmental, and economic value.

Explore the forces reshaping modern sport, from climate adaptation to technological transformation and evolving consumer behaviors. This module examines how sports organizations must adapt their social license to operate, navigate the double-edged impact of technology and AI, and respond to changing participation patterns and digital engagement preferences in an increasingly connected world.

What's included

5 videos4 readings3 assignments

5 videosTotal 32 minutes

Sport in Transition: Understanding the Evolving Social License to Operate6 minutes
Sport and Climate Change: Adapting to a Warming World5 minutes
The Double-Edged Sword: Technology's Impact on Modern Sport7 minutes
Changing Sport Practices – Embracing New Disciplines and Community Roles5 minutes
New Consumption Patterns – Digital Engagement and the Transformation of Sport8 minutes

4 readingsTotal 100 minutes

Welcome Reading10 minutes
complimentary readings of Sport and societal transitions30 minutes
complimentary readings of Innovation, tech and sport: what impact?30 minutes
complimentary readings of The evolution of sports consumption patterns30 minutes

3 assignmentsTotal 90 minutes

The future of sport: between disruption and adaptation30 minutes
The future of sport: between disruption and adaptation30 minutes
The future of sport: between disruption and adaptation30 minutes

Master the foundational elements of sustainability strategy development through systematic assessment and goal-setting processes. This module covers stakeholder consultation methodologies, impact assessment techniques, sustainability framework selection, and strategic objective definition to create robust, evidence-based approaches to organizational transformation.

What's included

6 videos3 readings3 assignments1 discussion prompt

6 videosTotal 35 minutes

Consulting Stakeholders - The Foundation of Sustainability Strategy6 minutes
Impact Assessments - Measuring What Matters in Sports Sustainability7 minutes
Selecting the Relevant Sustainability Frameworks5 minutes
Defining Strategic Sustainability Objectives7 minutes
Navigating the Landscape of Sustainability Indicators in Sports6 minutes
Ensuring Data Quality and Reliability in Sustainability Measurement6 minutes

3 readingsTotal 90 minutes

complimentary readings of Run a sustainability context assessment30 minutes
complimentary readings of Setting clear sustainability goals30 minutes
complimentary readings of Choosing the right indicators30 minutes

3 assignmentsTotal 90 minutes

Building a sustainability strategy in sport addressing current and emerging issues30 minutes
Building a sustainability strategy in sport addressing current and emerging issues30 minutes
Building a sustainability strategy in sport addressing current and emerging issues30 minutes

1 discussion promptTotal 10 minutes

Building a sustainability strategy in sport addressing current and emerging issues10 minutes

Develop skills for long-term sustainability management through effective governance, innovation, and communication strategies. This module addresses decision-making integration, role definition and accountability structures, continuous improvement methodologies, and transparent reporting practices that build trust while avoiding greenwashing and socialwashing pitfalls.

What's included

6 videos3 readings3 assignments1 discussion prompt

6 videosTotal 33 minutes

Embedding Sustainability in Decision-Making Processes8 minutes
Defining and Maintaining Sustainability Roles and Responsibilities5 minutes
Embracing Experimentation: The Catalyst for Sustainable Innovation in Sport5 minutes
Harnessing Feedback Loops: The Engine of Continuous Improvement5 minutes
The Truth Behind Green Claims: Avoiding Greenwashing and Socialwashing in Sports5 minutes
Transparency and Integrity: Building Trust Through Honest Reporting4 minutes

3 readingsTotal 90 minutes

complimentary readings of Governance and the long term30 minutes
complimentary readings of Innovation and continuous improvement30 minutes
complimentary readings of Reporting and responsible communication30 minutes

3 assignmentsTotal 90 minutes

Managing strategy for the long term30 minutes
Managing strategy for the long term30 minutes
Managing strategy for the long term30 minutes

1 discussion promptTotal 10 minutes

Managing strategy for the long term10 minutes

Examine innovative partnership models and business approaches that balance growth with sustainability imperatives. This module explores storytelling and athlete advocacy strategies, business and institutional partnership development, and addresses the fundamental tension between expansion models and sustainable practices in creating new event formats for the future of sport.

What's included

6 videos3 readings3 assignments1 discussion prompt

6 videosTotal 28 minutes

The Power of Storytelling in Sport: Creating Impact Beyond the Field4 minutes
Athletes as Ambassadors: Leveraging Personal Influence for Global Change5 minutes
Engaging Business Partners in the Sustainability Journey5 minutes
Building Powerful Institutional and Associative Partnerships5 minutes
The Growth Paradox in Sports: Economic Models at a Crossroads5 minutes
New Event Models for a Sustainable Future in Sports4 minutes

3 readingsTotal 90 minutes

complimentary readings of Inspire others to use sport as a sounding board30 minutes
complimentary readings of New partnerships30 minutes
complimentary readings of The tension between two trends - always more or always less in sports?30 minutes

3 assignmentsTotal 90 minutes

New partnerships and new business models30 minutes
New partnerships and new business models30 minutes
New partnerships and new business models30 minutes

1 discussion promptTotal 10 minutes

New partnerships and new business models10 minutes

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Instructor

Marisa Sáenz

Real Madrid Graduate School Universidad Europea

56 Courses7,704 learners

Offered by

Real Madrid Graduate School Universidad Europea

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