En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.

Fundamentos del marketing mix
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Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization


Instructors: Maria Teresa Aranzabal
8,158 already enrolled
Included with
323 reviews
Skills you'll gain
- Paid media
- Promotional Strategies
- Product Lifecycle Management
- Product Strategy
- Marketing Planning
- Strategic Marketing
- Advertising Campaigns
- Promotions and Campaigns
- Product Marketing
- Advertising
- Marketing Management
- Sales Strategy
- Media Planning
- Marketing
- Integrated Marketing Communications
- Marketing Communications
- Marketing Channel
- Product Planning
- Product Management
- Revenue Management
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Status: Free TrialIE Business School
Status: Free TrialIE Business School
Status: Free TrialUniversity of Illinois Urbana-Champaign
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- 4 stars
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- 3 stars
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- 2 stars
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Showing 3 of 323
Reviewed on May 10, 2022
Muy buen curso, posiblemente le haga falta una sección se asesorías online o un chat en donde se puedan aclarar algunas cosas, pero en general muy bueno
Reviewed on Sep 15, 2024
me ayudo muchoo, los quizz eran algo complicados porque venían cosas específicas pero me sirvieron bastante
Reviewed on May 24, 2022
MUY BUEN CURSO, DESARROLLA MUCHAS HABILIDADES EN LO PERSONAL, Y ES MUY EFECTIVO EN EL APRENDIZAJE




