En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.

Fundamentos del marketing mix

Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization


Instructors: Maria Teresa Aranzabal
8,069 already enrolled
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319 reviews
Skills you'll gain
- Marketing
- Marketing Planning
- Advertising
- Product Lifecycle Management
- Sales Strategy
- Marketing Channel
- Marketing Management
- Strategic Marketing
- Revenue Management
- Product Marketing
- Paid media
- Product Management
- Product Planning
- Media Planning
- Product Strategy
- Promotions and Campaigns
- Marketing Communications
- Advertising Campaigns
- Promotional Strategies
- Integrated Marketing Communications
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There are 4 modules in this course
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Status: Free TrialIE Business School
Status: Free TrialIE Business School
Status: Free TrialUniversity of Illinois Urbana-Champaign
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Reviewed on May 10, 2022
Muy buen curso, posiblemente le haga falta una sección se asesorías online o un chat en donde se puedan aclarar algunas cosas, pero en general muy bueno
Reviewed on Sep 15, 2024
me ayudo muchoo, los quizz eran algo complicados porque venían cosas específicas pero me sirvieron bastante
Reviewed on May 24, 2022
MUY BUEN CURSO, DESARROLLA MUCHAS HABILIDADES EN LO PERSONAL, Y ES MUY EFECTIVO EN EL APRENDIZAJE

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