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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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1101 - 1125 of 7,115 Reviews for Foundations of Digital Marketing and E-commerce

By Ogbu E

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Sep 5, 2023

This is one of the most interesting learning platforms for career building and and am really happy to have enrolled in the first place.

By Naman I

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Jul 15, 2023

This is undeniably one of the best courses I have ever undertaken, offering a wealth of knowledge and proving immensely helpful.jai hind

By Alise R

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May 13, 2023

Very good overall explanations about Digital Marketing. Easy to go understand, I liked that each theme were split into smaller sections.

By Precious A

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Jan 26, 2023

This program is very insightful! I learnt so much about the digital marketing space, from generating leads through awareness to loyalty.

By Waqar A

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Nov 23, 2022

Awesome course. What I liked the most about it was that the course will help you have solid digital marketing and E-Commerce foundation.

By JACOB J

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Aug 22, 2022

The Foundations of Digiatl Marketing and E-commerce is a fantastic couse that is explained very well and it can be understood by anyone

By Jen P

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Aug 14, 2022

Easy and comprehensive. I really enjoyed the learning style and think it helped me with understanding what is expected out of a DM role.

By Christine B

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Aug 3, 2022

User friendly, engaging and it helps you learn by educating you when you answer a question incorrectly. Enjoying this form of learning!

By gaby_0328@live.com.mx

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Jun 6, 2025

MUCHAS GRACIAS POR EL CONOCIMIENTO NUEVO ADQUIRIDO Y POR LAS MUCHAS EXPERIENCIAS QUE ME ABREN E PANORAMA EN CUANTO A COMERCIO EN LINEA.

By Vinodram V

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Jan 18, 2025

The course is well-structured, covering SEO, social media , content marketing, PPC, and analytics. it's highly valuable and recommended

By Sharmin J

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Jul 8, 2023

I did my undergrad specialised in Marketing yet I learnt so many new things just in the span for first 4 weeks! absolutely recommended.

By Margarita P V

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Apr 28, 2023

Este curso, me pareceio muy bien estructurado, muy sencillo de seguir y, de comprender cada uno de sus capitulos. Lo recomiendo al 100%

By Rez A

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Mar 28, 2023

Learned so much, definitely recommend to build a solid base for digital marketing and even to refresh for more experienced individuals.

By Ali A T

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Nov 2, 2022

A lot of thanks Google and Coursera for this worthy course and platform. It's full of knowledge. I highly recommend this for beginners

By leticia s

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Sep 3, 2022

I loved it!! I feel amazing that i was able to finish this course and a sense of self pride is rushing over me. I could not be happier!

By Rachel C

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Dec 3, 2024

Was very insightful - a lot of new terms to take in but hoping the next courses will come back to them so they stay strong in my head.

By Sneha M

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Nov 5, 2023

Very well structured content and mode of delivery. Keeps you engaged and covers topics that previously felt overwhelming to self-study

By Tom C

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Sep 23, 2023

Great foundational information! I feel like I learned a lot and have a good start toward a career in digital marketing and e-commerce.

By Duncan H

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Jul 3, 2023

This course was quite amazing. It did a great job of distilling info into simple digestible formats that made learning more conducive.

By Shelly A

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May 18, 2023

I love this course! Wonderfully organized to ensure success for the students who take it. Thank you Google for creating these courses!

By shahab k

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Apr 9, 2023

Very informative and easy to understand course that has a lot of valuable content to grab and I am really happy to learn these stuffs.

By Alnelldo J C

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Mar 21, 2023

From this first course, i learn so much about the foundation of digital marketing dan e-commerce that will help me in my future carier

By Pratyush G

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Mar 16, 2023

This course truly build my foundation in Digital Marketing and E-commerce and also pushed my confidence to move further in the course.

By amanda s

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Jan 29, 2023

The best course.

Very detailed and requires a lot of commitment which makes you more disciplined as an individual. I have learnt a lot.