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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4576 - 4600 of 7,231 Reviews for Foundations of Digital Marketing and E-commerce

By Hitesh P

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Sep 24, 2022

amazing teachers

By Roshmina H

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Sep 22, 2022

Amazing content!

By seth k b

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Sep 14, 2022

you are the best

By ARNALDO L R T

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Aug 21, 2022

Excellent course

By gina o

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Aug 18, 2022

Intresting journy

By Oliver B

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Aug 14, 2022

Awesome intructor

By ramiz r

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Aug 8, 2022

Very informative.

By Ravi R

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Aug 4, 2022

really good 👍🏻

By Prince S

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Jul 20, 2022

Wonderful crafted

By Deleted A

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May 20, 2022

Excellent course!

By Jovaun B

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Feb 2, 2026

very imformative

By Sara G

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Jan 29, 2026

Very Informative

By Irushi H p

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Dec 19, 2025

very good course

By Seema j

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Dec 19, 2025

great experience

By Tehreem S

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Nov 20, 2025

GREAT experience

By Abdujalil B

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Nov 13, 2025

best of the best

By Esteban F

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Oct 12, 2025

Excelente curso!

By Jeannette M

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Oct 2, 2025

Excellent course

By Pasteur F G

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Sep 18, 2025

c'est formidable

By Austin P

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Sep 11, 2025

great experience

By MAHANOOR M R

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Aug 13, 2025

nice informative

By Gonzalo G B J

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Aug 7, 2025

Claro y preciso!

By Oorjeet V

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Jul 31, 2025

Great experience

By Victory M

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Jul 11, 2025

wonderful course

By Dr.J.Christopher

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Jun 29, 2025

fantastic course