Decode Engagement Peaks

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Decode Engagement Peaks

This course is part of Email Metrics, Reporting & Campaign Strategy Specialization

Instructor: Hurix Digital

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Strategic Timing Advantage: Understanding engagement timing can boost open rates by 15–25% and showcase analytical skills valued by employers.
Data-Driven Timing Decisions: Tracking engagement data enables refined send-time strategies that outperform fixed, standardized schedules.
Peak Window Recognition: Email engagement peaks near 9am and mid-afternoon, but timing must be validated against audience-specific data.
48-Hour Analysis Framework: Monitoring engagement for 48 hours captures key trends while keeping insights actionable for optimization.

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This course is part of the Email Metrics, Reporting & Campaign Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
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There are 2 modules in this course

Email timing can make or break your campaign performance. This Short Course was created to help Marketing professionals accomplish data-driven send time optimization that maximizes engagement rates. By completing this course, you'll master the analytical skills to decode when your audience is most likely to open and click through your emails.

By the end of this course, you will be able to: Identify timeframes that typically show high email engagement Monitor daily email opens and clicks and report trends to inform timing strategies This course is unique because it combines real engagement data analysis with practical Excel-based reporting tools that you can immediately apply to your campaigns. To be successful in this course, you should have a background in basic email marketing fundamentals and Excel data visualization.

Learners will identify timeframes that typically show high email engagement and understand the factors that influence optimal send timing.

What's included

3 videos1 reading2 assignments

Learners will monitor daily email opens and clicks and report trends to inform timing strategies.

What's included

4 videos1 reading3 assignments

4 videosTotal 11 minutes

From Data to Strategic Advantage2 minutes
Building an Engagement Monitoring System5 minutes
Creating Engagement Reports - Part 12 minutes
Creating Engagement Reports - Part 22 minutes

1 readingTotal 8 minutes

From Monitoring to Optimization8 minutes

3 assignmentsTotal 55 minutes

Engagement Tracking and Visualization20 minutes
Engagement Monitoring and Reporting5 minutes
Final Course Assessment - Email Engagement Timing Mastery30 minutes

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Instructor

Hurix Digital

Coursera

414 Courses35,180 learners

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

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