La compra programática nació como una tendencia hace unos años y hoy es el corazón de las estrategias digitales, tanto de Display como de Video. Ha generado una disrupción en la planificación digital, dejando a los medios tradicionales en segundo plano y dándole protagonismo a las audiencias. Enfocado en el uso de la data, la compra programática es la clave hacia la maximización de resultados.
Compra programática de medios: Publicidad online en tiempo real
Compra programática de medios: Publicidad online en tiempo real
This course is part of Marketing Digital Specialization
Instructor: Andrés Mociulsky
9,259 already enrolled
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Gain insight into a topic and learn the fundamentals.
183 reviews
Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
97%
Most learners liked this course
Skills you'll gain
- Performance marketing
- Campaign Management
- Media Buying
- Key Performance Indicators (KPIs)
- Bidding
- Advertising Campaigns
- Media Planning
- Contextual Advertising
- Advertising
- Online Advertising
- Data-Driven Marketing
- Business Metrics
- Digital Media Strategy
- Marketing Effectiveness
- Digital Marketing Campaigns
- Personalized Campaigns
- Paid media
- Digital Advertising
- Media Strategy
Details to know
Shareable certificate
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Taught in Spanish
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Build your subject-matter expertise
This course is part of the Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructor
Instructor ratings
(28 ratings)Offered by
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Universidad de Palermo
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Showing 3 of 183
JV
Reviewed on Aug 12, 2020
Buen curso. Algunas cosas están desactualizadas, pero está bien en general
HA
Reviewed on Nov 9, 2020
Felicitaciones por tan innovador curso. Ha sido todo un gran reto y los trabajos fueron la catapulta que mejoró la experiencia de aprendizaje, gracias por la oportunidad brindada. Dios los bendiga!
MM
Reviewed on Apr 12, 2019
Excelente curso, super recomendado, no debe faltarle a qien desea hacer publicidad online.
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