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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,596 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

AI

Oct 12, 2024

I loved this course! It took a lot of things I've known and done with media over the years, but helped me understand the complexities and value. Wonderful course and I highly recommend.

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By Hassan A

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Mar 29, 2025

great

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Jan 15, 2025

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By Elizabeth P

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Dec 7, 2024

super

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Apr 15, 2024

solid

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Jul 24, 2023

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Jun 29, 2023

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May 18, 2023

super

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May 3, 2023

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Apr 2, 2023

Дякую

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Mar 5, 2023

Great

By Reema M

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Feb 22, 2023

رائعه

By Sony A

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Jan 25, 2023

good

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Nov 19, 2022

great

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Oct 15, 2022

good

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Sep 21, 2022

good

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Sep 20, 2022

good

By Arie H

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Dec 12, 2025

good

By Cristian L

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Dec 3, 2025

nice

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Nov 4, 2025

good

By Denny D L C

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Sep 3, 2025

Good

By Muhammad N U H

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Aug 30, 2025

nice

By James K

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Aug 14, 2025

good

By NANDINI

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Aug 3, 2025

good