Will the skills I learn stay relevant as AI continues to evolve?

Yes. Rather than focusing on one specific tool, the course teaches AI-driven marketing principles, prompt engineering, and workflows that can be adapted as new AI technologies emerge.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

AI Content & Email Marketing Mastery

AI Content & Email Marketing Mastery

This course is part of AI Digital Marketing Mastery Specialization

Instructors: LearnKartS

Included with Learn more

Ask Coursera

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Leverage ChatGPT and Google Gemini to create SEO-optimized blogs, ads, and social content in minutes
Automate personalized email sequences that convert, from welcome flows to win-back campaigns
Master prompt engineering to unlock sharper, faster AI outputs for every marketing task you own
Use tools like Jasper, Grammarly, and Descript to streamline content creation and campaign optimization

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the AI Digital Marketing Mastery Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

What if AI could help you write content and emails that get more opens, more clicks, and better conversions? That's exactly what this AI Content & Email marketing mastery course is going to help you learn.

In the beginning of the course, you'll learn prompt engineering, SEO fundamentals, & how to create compelling copy for blogs, websites, ads, and social media using Gemini & ChatGPT. Next, you'll build an AI-powered content workflow to create, optimize, and repurpose blogs, videos, podcasts, and social content with tools like Descript and Grammarly. Finally, you'll master email marketing with MailerLite by creating personalized email sequences, optimizing subject lines, and tracking performance to boost engagement & conversions. By the end of the course, you'll have a complete AI-powered marketing skill set to create content faster, automate campaigns, and deliver measurable results. What sets this AI content marketing course apart is that it goes beyond generic AI tips and gives you a complete, repeatable system to automate your content and email marketing together, saving hours while driving real conversions. Enroll now and turn every blog post, ad, and email into a growth engine.

Explore the power of ChatGPT and Google Gemini for content creation, copywriting, and AI-driven marketing. Learn prompt engineering, SEO, social media scripts, and generate articles, ads, and headlines with AI.

What's included

22 videos4 readings10 assignments

22 videosTotal 86 minutes

Course Introduction1 minute
ChatGPT Sneak Peek - See the Power of AI for Text Generation5 minutes
Midjourney Sneak Peek - See the Power of AI for Art Generation4 minutes
15 Minute ChatGPT Crash Course with ChatGPT 4o Upgrade & Features8 minutes
Prompt Engineering 101 - How to Get Better Responses From ChatGPT6 minutes
Google Gemini Crash Course & Comparison to ChatGPT6 minutes
Better Than Google Research with ChatGPT4 minutes
Intro to Copywriting and Content Creation1 minute
Articles and Blogs3 minutes
Write and Rephrase5 minutes
Create an Ad for a Product5 minutes
Scripts for Social Media Videos4 minutes
Product Specific Content3 minutes
Video Description, Title, and Tag1 minute
SEO and Keywords4 minutes
Sales Copy and Direct Response3 minutes
Social Media Posts3 minutes
Content for Specific Niches4 minutes
Find Keywords & Content Ideas with ChatGPT5 minutes
Create Article, Video, Podcast Outlines with ChatGPT4 minutes
Write an Entire Article with ChatGPT5 minutes
Generate Catchy Titles & Headlines with ChatGPT4 minutes

4 readingsTotal 40 minutes

Getting Started with ChatGPT 4.0 and Midjourney for Enhanced Marketing10 minutes
Using ChatGPT for Effective Copywriting and Content Rewriting10 minutes
Crafting Social Media Ads and Video Scripts with ChatGPT10 minutes
AI-Optimized SEO: Leveraging Google Gemini for Keyword Research10 minutes

10 assignmentsTotal 180 minutes

Proficiency Quiz30 minutes
Proficiency Quiz30 minutes
Proficiency Quiz25 minutes
Proficiency Quiz16 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz15 minutes
Checkpoint Quiz16 minutes

Master AI content growth and automation using Google Gemini and other tools. Learn to create, optimize, and distribute blogs, videos, podcasts, and social media content efficiently.

What's included

12 videos2 readings5 assignments

12 videosTotal 49 minutes

Keyword Research with Google Gemini5 minutes
Create Outlines for Articles, Videos & Podcasts with Google Gemini3 minutes
Write an Entire Article with Google Gemini3 minutes
Generate Catchy Keyword- Rich Article Titles with Google Gemini3 minutes
Make Existing Article Titles More SEO-Friendly with Google Gemini2 minutes
The BEST content creation and distribution strategy4 minutes
What is content automation and why is it important for your business?3 minutes
Artificial Intelligence for Content Automation3 minutes
Tool #1: Content generation for Website, Blogs and Social Media13 minutes
Tool #2: Transcribing your videos automatically and Descript4 minutes
Tool #3: Grammarly4 minutes
Other tools for content marketing automation2 minutes

2 readingsTotal 20 minutes

Writing SEO-Friendly Articles and Catchy Titles with Google Gemini10 minutes
The Power of Content Automation in Digital Marketing10 minutes

5 assignmentsTotal 108 minutes

Proficiency Quiz25 minutes
Proficiency Quiz35 minutes
Checkpoint Quiz20 minutes
Checkpoint Quiz16 minutes
Checkpoint Quiz12 minutes

Discover AI-powered email marketing to plan, automate, and optimize campaigns. Create personalized sequences, analyze performance, and grow your audience using AI tools.

What's included

16 videos4 readings8 assignments

16 videosTotal 60 minutes

Email Marketing opportunities with ChatGPT4 minutes
Case Study: Email marketing freelancer with ChatGPT6 minutes
Introduction to AI for Email Marketing2 minutes
Tool #1: Email delivery optimization3 minutes
Tool #2: Identify what your contacts are looking for4 minutes
Tool #3: Optimize Subject lines and email copy automatically2 minutes
Tool #4: Write personalized email automatically2 minutes
What is email automation and how you can use it to grow your business4 minutes
Case Study: Email Automation examples5 minutes
Creating your MailerLite account3 minutes
Quick look at the MailerLite interface4 minutes
Plan Your Email Sequence Like a Pro5 minutes
Creating An Email Sequence in MailerLite for new customers9 minutes
Activating and Testing your email automation2 minutes
Analyze Your Campaign Data5 minutes
Summary0 minutes

4 readingsTotal 40 minutes

Using ChatGPT for AI-Driven Email Marketing10 minutes
Optimizing Email Delivery for Maximum Engagement10 minutes
The Power of Email Automation in Business Growth10 minutes
Crafting Effective Email Sequences for Customer Conversion10 minutes

8 assignmentsTotal 135 minutes

Proficiency Quiz15 minutes
Proficiency Quiz20 minutes
Proficiency Quiz20 minutes
Proficiency Quiz20 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz16 minutes
Checkpoint Quiz16 minutes
Checkpoint Quiz16 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

LearnKartS

199 Courses243,715 learners

Offered by

LearnKartS

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Frequently asked questions

No coding or technical skills are required. This AI content marketing course is beginner-friendly, so you can start using AI for content creation right away

Using ChatGPT on your own often means guesswork and inconsistent results. Unlike a generic email marketing course, this program gives you tested prompt frameworks and a structured system for AI email marketing, helping you consistently produce high-quality content and emails.

You'll gain hands-on experience using popular AI tools such as ChatGPT, Google Gemini, Grammarly, Jasper, Descript, and other marketing productivity tools to streamline content creation and email marketing workflows.

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.