Luca Magagni holds a Ph.D. in Electrical Engineering from the University of Bologna, Italy and a master’s degree in Corporate Communication and Strategy from the Barcelona School of Management at the University of Pompeu Fabra. He has worked as a Strategy and Business Consultant as well as Designer and Project Manager for over 20 years in research centers, startup companies, and multinational corporations. His primary professional interests range from brand management to innovation techniques to models for business development and change management. He currently combines teaching with his work as a consultant and entrepreneur, providing support to companies, business schools, and individuals who wish to reflect on their businesses and enhance the quality of their products and services.