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  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Preview
    Preview
    U

    University of London

    Brand Management: Aligning Business, Brand and Behaviour

    Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Brand and Product Management

    Skills you'll gain: Product Lifecycle Management, Brand Strategy, Brand Management, Customer experience strategy (CX), Branding, Brand Awareness, Product Management, Brand Loyalty, Product Strategy, Product Planning, New Product Development, Internal Communications, Design and Product, Employee Engagement, Growth Strategies, Customer Engagement, Portfolio Management, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    Adobe

    Branding Basics with Adobe Express

    Skills you'll gain: Logo Design, Branding, Brand Strategy, Marketing Design, Graphic Design, Style Guides, Typography, Adobe Creative Cloud, Workflow Management, Visual Design, Asset Management, Color Theory, Storytelling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Management: Strategies for a Strong Brand

    Skills you'll gain: Brand Management, Brand Strategy, Brand Awareness, Branding, Brand Marketing, Brand Loyalty, Marketing Analytics, Marketing Management, Data-Driven Decision-Making, Business Analytics, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Customer Engagement, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    184 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

What brings you to Coursera today?

  • Status: Preview
    Preview
    U

    Università Bocconi

    Management of Fashion and Luxury Companies

    Skills you'll gain: Retail Store Operations, Brand Management, Digital Media Strategy, Case Studies, Global Marketing, Brand Strategy, Financial Reporting, Communication Strategies, Business Strategy, Customer experience strategy (CX), New Business Development, E-Commerce, Market Trend, Product Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Target Audience, Social Media Marketing, Social Media Campaigns, Style Guides, Digital Advertising, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Marketing Analytics, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Marketing and SEO Tools using Wix

    Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    375 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Meta

    Social Media Management

    Skills you'll gain: Social Media Management, Social Media Marketing, Content Creation, Social Media Strategy, Social Media Campaigns, Content Marketing, Instagram, Content Management, Content Strategy, Content Performance Analysis, Brand Management, Facebook, Branding, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Hospitality Luxury Brand Management

    Skills you'll gain: Hospitality Management, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    162 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google Project Management

    Skills you'll gain: Quality Management, Project Management Life Cycle, Requirements Analysis, Project Scoping, Project Closure, Project Management, Project Planning, Agile Project Management, Continuous Improvement Process, Project Controls, Backlogs, Milestones (Project Management), Project Risk Management, Stakeholder Analysis, Quality Assessment, Team Management, Agile Methodology, Change Management, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    139K reviews

    Beginner · Professional Certificate · 3 - 6 Months

Searches related to brand management

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brand management: strategies for a strong brand
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1234…834

In summary, here are 10 of our most popular brand management courses

  • Brand Management: Aligning Business, Brand and Behaviour: University of London
  • Brand and Product Management: IE Business School
  • Branding Basics with Adobe Express: Adobe
  • Brand Management: Strategies for a Strong Brand: Coursera
  • Strategic Brand Management: S.P. Jain Institute of Management and Research
  • Branding: The Creative Journey: IE Business School
  • Management of Fashion and Luxury Companies: Università Bocconi
  • Next-Gen Brand Management: Coursera
  • Brand Marketing and SEO Tools using Wix: Coursera
  • Social Media Management : Meta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)

Frequently Asked Questions about Brand Management

Brand management is the process of creating, developing, and maintaining a brand's image and reputation in the marketplace. It involves understanding consumer needs, market trends, and competitive landscapes to ensure that a brand resonates with its target audience. Effective brand management is crucial because it helps businesses differentiate themselves from competitors, build customer loyalty, and ultimately drive sales. A strong brand can evoke emotions and create a lasting impression, making it an invaluable asset for any organization.‎

A career in brand management can lead to various roles, including Brand Manager, Marketing Manager, Product Manager, and Brand Strategist. These positions typically involve overseeing marketing campaigns, conducting market research, and developing strategies to enhance brand visibility and engagement. Additionally, professionals in this field may work in sectors such as consumer goods, technology, and luxury brands, providing a diverse range of opportunities.‎

To succeed in brand management, you need a blend of analytical, creative, and interpersonal skills. Key skills include strategic thinking, market research proficiency, communication, and project management. Understanding consumer behavior and digital marketing trends is also essential. Additionally, familiarity with branding tools and platforms can enhance your effectiveness in this role, allowing you to create compelling brand narratives and campaigns.‎

There are several online courses available to help you learn about brand management. Notable options include Brand Management: Aligning Business, Brand and Behaviour and Brand Management: Strategies for a Strong Brand. These courses cover essential concepts and provide practical insights that can help you develop your skills in this field.‎

Yes. You can start learning brand management on Coursera for free in two ways:

  1. Preview the first module of many brand management courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  2. Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in brand management, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

To learn brand management, start by exploring online courses that cover foundational concepts and practical applications. Engage with course materials, participate in discussions, and apply what you learn through projects or case studies. Additionally, consider seeking internships or entry-level positions in marketing or brand management to gain hands-on experience and further develop your skills.‎

Brand management courses typically cover a range of topics, including brand strategy, consumer behavior, market research, brand positioning, and digital marketing. You may also learn about brand equity, brand communication, and the role of branding in overall business strategy. These topics provide a comprehensive understanding of how to effectively manage and grow a brand.‎

For training and upskilling employees in brand management, courses like Introduction to Strategic Brand Management and Brand and Product Management are excellent choices. These courses provide practical insights and strategies that can be applied in a professional setting, helping teams enhance their brand management capabilities.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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