• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois at Urbana-Champaign

    Healthcare Innovation, Design, and Entrepreneurship Graduate Certificate

    Skills you'll gain: Mergers & Acquisitions, Revenue Recognition, Entrepreneurship, Financial Auditing, Data Storytelling, Marketing Planning, Product Lining, Virtual Teams, Financial Accounting, Data Visualization, Data-Driven Marketing, Diversity Marketing, Statistics, Business Workflow Analysis, Safety Culture, Digital Brand Strategy, Negotiation, Health Systems, Emerging Technologies, Cash Flows

    Graduate Certificate · 6 - 12 Months

    Category: Credit offered
    Credit offered
  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Unsupervised Learning, Bayesian Network, Computer Vision, Deep Learning, Reinforcement Learning, Natural Language Processing, Systems Thinking, Data Storytelling, Engineering Management, Time Series Analysis and Forecasting, Environmental Management Systems, Predictive Modeling, Project Management Life Cycle, MLOps (Machine Learning Operations), Capital Budgeting, Marketing Analytics, Logistic Regression, Financial Data, Prompt Engineering

    Degree · 1 - 4 Years

    Category: Earn a degree
    Earn a degree
  • A

    Amazon Web Services

    Planning, Supplier Management, and Network Design

    Beginner · Course

  • U

    University of North Texas

    Bachelor of Science in General Business

    Skills you'll gain: Operations Management, Model Evaluation, Arbitration, Leadership Studies, Compensation Strategy, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Sales Process, Statistical Visualization, Social Media Strategy, Design Thinking, Public Policies, Sociology, Probability & Statistics, Social Sciences, Global Marketing, Cultural Diversity, Molecular Biology

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Supply Management, Process Mapping, Statistical Methods, Integrated Marketing Communications, Innovation, Mergers & Acquisitions, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Branding, Economic Development, Cultural Diversity

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • N

    Northeastern University

    Engineering Management Graduate Certificate

    Skills you'll gain: Project Closure, Engineering Management, Project Schedules, Engineering Software, Project Risk Management, Innovation, Project Controls, Risk Management, Project Management, Project Design, Work Breakdown Structure, Project Management Life Cycle, Risk Analysis, Scheduling, Project Implementation, Systems Engineering, Risk Management Framework, Project Management Software, Cost Management, Earned Value Management

    Graduate Certificate · 6 - 12 Months

    Category: Credit offered
    Credit offered
  • G

    Georgetown University

    Bachelor of Arts in Liberal Studies

    Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Surveys, Business Strategy, Competitive Intelligence, Design Thinking, Cyber Threat Intelligence, Machine Learning Methods, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, Leadership Studies, International Relations, Supplier Risk Management

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • H

    HEC Paris

    Leading Innovation With Creativity University Certificate

    Skills you'll gain: Design Thinking, Creativity, Active Listening, Creative Thinking, Innovation, Creative Problem-Solving, User Research, Organizational Structure, Strategic Thinking, Design Research, Ideation, Talent Management, Business Strategy, Self-Awareness, Entrepreneurship, Problem Solving, Corporate Strategy, Organizational Effectiveness, Leadership Development, Leadership

    University Certificate · 6 - 12 Months

  • O

    O.P. Jindal Global University

    M.A. in International Relations, Security, and Strategy

    Skills you'll gain: Surveys, Diplomacy, Environmental Laws, Intelligence Collection and Analysis, Political Sciences, Statistical Hypothesis Testing, Mediation, Qualitative Research, Environmental Policy, Environment, Descriptive Statistics, Economic Development, International Relations, Cybersecurity, Case Studies, Socioeconomics, Governance, Social Studies, Climate Change Programs, Public Safety and National Security

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • U

    Universidad de los Andes

    Maestría en Inteligencia Artificial

    Skills you'll gain: Supervised Learning, Semantic Web, Cloud-Native Computing, LLM Application, Real-Time Operating Systems, Unsupervised Learning, Computer Vision, Reinforcement Learning, Natural Language Processing, Data Storytelling, Classification Algorithms, Stakeholder Management, Biomedical Engineering, Engineering Management, Site Reliability Engineering, Systems Thinking, Environmental Management Systems, Deep Learning, Artificial Intelligence, LangGraph

    Degree · 1 - 4 Years

    Category: Earn a degree
    Earn a degree
  • U

    Universidad de los Andes

    Maestría en Ingeniería de Software

    Skills you'll gain: Supervised Learning, Cloud-Native Computing, Software Architecture, LLM Application, Test Automation, Design Thinking, Unsupervised Learning, Process Analysis, Web Content Accessibility Guidelines, User Story, Organizational Strategy, Data Storytelling, Classification Algorithms, Kotlin, Stakeholder Management, Engineering Management, Technology Strategies, Site Reliability Engineering, API Design, Software As A Service

    Degree · 1 - 4 Years

    Category: Earn a degree
    Earn a degree
  • U

    Universidad de los Andes

    Maestría en Gerencia de la Ingeniería

    Skills you'll gain: Design Thinking, Reinforcement Learning, Environmental Social And Corporate Governance (ESG), Organizational Strategy, Engineering Management, Classification Algorithms, Technology Strategies, Systems Thinking, Project Management, Environmental Management Systems, Deep Learning, Feasibility Studies, Capital Budgeting, Infrastructure Security, Logistic Regression, Prompt Engineering, Product Development, Asset Management, Data Ethics, Climate Change Mitigation

    Degree · 1 - 4 Years

    Category: Earn a degree
    Earn a degree
1…551552553554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok