• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • A

    Arizona State University

    Human Factors & Usability Engineering: Designing for Humans

    Skills you'll gain: Usability, Usability Testing, Problem Solving, Human Factors, User Experience Design, Human Centered Design, Critical Thinking and Problem Solving, Human Factors Engineering, Creativity, User Research, Decision Making, Human Computer Interaction, Human Learning, User Interface (UI), Data Collection, Human Machine Interfaces, Research Design, Computer Displays, Accident Prevention, Control Systems

    4.8
    Rating, 4.8 out of 5 stars
    ·
    52 reviews

    Intermediate · Specialization · 3 - 6 Months

  • E

    Emory University

    Marketing Channel Benefits

    Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Value Propositions, Market Opportunities, Case Studies, B2B Sales, Consumer Behaviour, Strategic Thinking, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Arctic Meltdown

    Skills you'll gain: Oil and Gas, Climate Change Programs, Environment, Governance, Energy and Utilities, Environmental Science, Environmental Monitoring, Physical Science, International Relations, Environmental Policy, Socioeconomics, Natural Resource Management, Hydrology, Economics, Cultural Diversity, Climate Change Adaptation, Geospatial Information and Technology, Geographic Information Systems, Mathematical Modeling, Transportation Operations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    56 reviews

    Beginner · Specialization · 3 - 6 Months

  • P

    Pearson

    Certified Associate in Project Management (CAPM)® Exam: Unit 1

    Skills you'll gain: Business Analysis, Project Management Institute (PMI) Methodology, Project Management, Project Management Life Cycle, Project Scoping, Project Risk Management, Agile Methodology, Change Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    L&T EduTech

    Resource and Waste Management in Buildings

    Skills you'll gain: Sustainable Architecture, Waste Minimization, Environmental Engineering, Water Sustainability, Sustainable Design, Environment and Resource Management, Water Resource Management, Energy and Utilities, Sustainable Technologies, Building Codes, HVAC, Construction, Stormwater Management, Architectural Engineering, Building Design, Construction Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Starweaver

    Digital Transformation Leader

    Skills you'll gain: Business Process Modeling, Responsible AI, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Organizational Change, Stakeholder Engagement, Google Gemini, Anthropic Claude, Sustainable Development, Social Impact, Leadership, Generative AI, Robotic Process Automation, Corporate Sustainability, Sustainability Reporting, Strategic Planning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    39 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • K

    Kennesaw State University

    Road to the CISO – Culminating Project Course

    Skills you'll gain: Cyber Governance, Cyber Security Policies, Contingency Planning, Risk Management, Cyber Security Strategy, Security Management, Enterprise Risk Management (ERM), Business Risk Management, IT Management, Cybersecurity, Governance, Cyber Risk, Information Technology, Staff Management, Organizational Leadership, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Advanced Commands in Linux

    Skills you'll gain: Linux Commands, Linux, Command-Line Interface, Linux Administration, OS Process Management, Ubuntu, System Monitoring, Network Troubleshooting, File Transfer Protocol (FTP), File Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • I

    IBM

    IBM COBOL Software Development Practices

    Skills you'll gain: COBOL (Programming Language), Agile Methodology, Technical Support, Software Development Life Cycle, Agile Project Management, Scrum (Software Development), Technical Support and Services, Software Development, Software Quality Assurance, Quality Assurance, Code Review, Debugging, Software Documentation, Computer Programming

    3.7
    Rating, 3.7 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Starweaver

    Digital Transformation in Hospitality

    Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Vendor Management, Social Media Campaigns, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Performance Measurement, Digital Media Strategy, Business Relationship Management, Operational Efficiency, Digital Marketing, Leadership, Customer Engagement, Search Engine Optimization, Content Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    43 reviews

    Intermediate · Specialization · 1 - 3 Months

  • I

    INSEAD

    Introduction to Blockchain for Global Commerce

    Skills you'll gain: Blockchain, Digital Assets, Financial Inclusion, FinTech, Emerging Technologies, E-Commerce, Cryptography, Distributed Computing, Payment Systems, Financial Services, Cryptographic Protocols, Network Security, Process Design, Data Integrity, Computer Security, Transaction Processing, Scalability, Contract Management, Governance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of London

    Introduction to Computer Security

    Skills you'll gain: Linux, Linux Commands, Computer Systems, Command-Line Interface, Cybersecurity, Computer Architecture, Network Security, Vulnerability Assessments, Hardware Architecture, Application Security, Threat Detection, Authorization (Computing), Network Protocols, Virtual Private Networks (VPN), Operating Systems, Authentications, Network Monitoring, TCP/IP, Network Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

1…427428429…834

In summary, here are 10 of our most popular brand management courses

  • Human Factors & Usability Engineering: Designing for Humans: Arizona State University
  • Marketing Channel Benefits: Emory University
  • Arctic Meltdown: University of Colorado Boulder
  • Certified Associate in Project Management (CAPM)® Exam: Unit 1: Pearson
  • Resource and Waste Management in Buildings: L&T EduTech
  • Digital Transformation Leader: Starweaver
  • Road to the CISO – Culminating Project Course: Kennesaw State University
  • Advanced Commands in Linux: Coursera
  • IBM COBOL Software Development Practices: IBM
  • Digital Transformation in Hospitality: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok