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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    IE Business School

    The Marketing Plan

    Skills you'll gain: Market Analysis, Integrated Marketing Communications, Market Research, Customer Acquisition Management, Marketing Analytics, Marketing Communications, Marketing Management, Customer Analysis, Performance Measurement, Customer Retention, Performance Metric, Growth Strategies, Marketing Channel, Planning, Financial Management

    4.6 stars, 495 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (495) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IE Business School

    Estrategia de marketing

    Skills you'll gain: Marketing Planning, Surveys, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Strategic Marketing, Marketing Strategy and Techniques, Data Analysis, Marketing Communications, Marketing, Data Collection, Product Strategy, Market Analysis, Target Market, Value Propositions, Product Marketing, Market Data

    4.6 stars, 1.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (1.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Digital Marketing Capstone

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing Campaigns, Data-Driven Marketing, Digital Marketing, Campaign Management, Digital Media Strategy, Marketing Analytics, Online Advertising, Digital Advertising, Search Engine Marketing, Performance Analysis, Consumer Behaviour, Marketing Strategies, Market Research, Journey Mapping, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Campaign Planning

    4.5 stars, 608 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (608) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    Simplilearn

    Multichannel Marketing - Email, Content and Mobile Marketing

    Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, Content Development and Management, HubSpot CRM, Marketing Strategies, Content Optimization, Data-Driven Marketing, Web Content, Social Media Content, Paid media, Email Automation, Marketing Effectiveness, Target Audience, Customer Relationship Management (CRM) Software, Marketing Planning, Marketing, Digital Marketing, Customer Relationship Management

    4.5 stars, 41 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (41) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • N

    Northwestern University

    Leadership Through Marketing

    Skills you'll gain: Resource Allocation, Data-Driven Marketing, Marketing Strategies, Marketing Analytics, Branding, Data Science, Brand Management, Analytics, Data Literacy, Data Strategy, Marketing Management, Culture Transformation, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Customer Engagement, Analytical Skills, Advertising

    4.6 stars, 474 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (474) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Madecraft

    Data Analytics for Students

    Skills you'll gain: Business Analytics, Analytics, Data Analysis, Dashboard Creation, Dashboard, Business Intelligence, Marketing Analytics, Analytical Skills, Analysis, Data-Driven Decision-Making, Data Presentation, Excel Formulas, Data Literacy, Data Visualization, Business Analysis, Microsoft Excel, Predictive Analytics, Key Performance Indicators (KPIs), Descriptive Analytics, Statistical Reporting

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Digital Marketing Masterclass: A-Z Marketing Strategy - 2026

    Skills you'll gain: Market Research, Marketing Planning, Marketing Strategies, Meta Ads Manager, Blogs, Marketing, Marketing Effectiveness, Podcasting, Video Production, Growth Strategies, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Shared Media, Paid media, Marketing Channel, Google Ads, Content Creation, Social Media Management, Web Presence

    4.5 stars, 23 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (23) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Social Media Analytics

    Skills you'll gain: Social Network Analysis, Network Analysis, Social Media Analytics, Data Visualization, Graph Theory, Relational Databases, Data Presentation, Data Visualization Software, R (Software), Infographics, Data Analysis, Network Model, Database Theory, Query Languages, Social Sciences, Statistical Analysis, Machine Learning, Machine Learning Methods, R Programming, Data Manipulation

    4.4 stars, 22 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.4 (22) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Business Analytics with Excel

    Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Network Model, Resource Allocation, Excel Macros, Business Analytics, Decision Making, Risk Analysis, Simulation and Simulation Software, Microsoft Excel, Strategic Decision-Making, Data Modeling, Business Modeling, Financial Modeling, Data-Driven Decision-Making, Excel Formulas, Business, Spreadsheet Software, Data Analysis

    4.8 stars, 4.1K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (4.1K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IE Business School

    Marketing Mix Fundamentals

    Skills you'll gain: Product Strategy, Product Planning, Product Marketing, Marketing Communications, Product Lining, Strategic Marketing, Marketing, Marketing Management, Product Lifecycle Management, Media Planning, Go To Market Strategy, Marketing Planning, Brand Strategy, Product Promotion, Marketing Channel, Competitive Analysis, Brand Management, Integrated Marketing Communications, Promotional Strategies, Market Share

    4.6 stars, 1.1K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (1.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Adobe

    Multichannel Content Marketing

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Cross-Channel Marketing, Marketing Channel, Content Marketing, Marketing Analytics, Data Ethics, Campaign Management, Data-Driven Decision-Making, Marketing Strategies, Integrated Marketing Communications, Marketing Automation, MarTech, Content Development and Management, Content Strategy, Content Performance Analysis, Adobe Express, AI Personalization, Social Media, Market Research

    4.7 stars, 101 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (101) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    User Retention Analytics

    Skills you'll gain: Dashboard, Conversion Funnel Analysis, Dashboard Creation, Data Storytelling, Marketing Budgets, Looker (Software), Customer Retention, SQL, Data Visualization, Marketing Analytics, Customer Insights, Tableau Software, Statistical Analysis, Predictive Analytics, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Data-Driven Decision-Making, R Programming, Python Programming

    Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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