• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Top AI Program
    Top AI Program
    A

    Automatic Data Processing, Inc. (ADP)

    ADP AIRSĀ® Entry-Level Recruiter

    Skills you'll gain: Recruitment, Talent Recruitment, Talent Pipelining, Applicant Tracking Systems, Recruitment Strategies, Relationship Building, Compensation Strategy, Talent Sourcing, Performance Metric, Compensation and Benefits, Job Analysis, Talent Acquisition, Consultative Approaches, Process Improvement, Change Management, Compensation Management, Coordination, Key Performance Indicators (KPIs), Personal Attributes, Professional Networking

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    74 reviews

    Beginner Ā· Professional Certificate Ā· 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Social Media Landscape

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Marketing Communications, Target Audience, Strategic Communication, Media Strategy, Brand Marketing, Media and Communications, Brand Strategy, Brand Management, Advertising, Stakeholder Communications, Shared Media, Social Media Analytics, Persuasive Communication, Content Creation, Digital Marketing

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Optimization: Grow Your Presence

    Skills you'll gain: Instagram, Content Performance Analysis, Content Optimization, Driving engagement, Social Media Management, Data-Driven Marketing, Social Media Analytics, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Performance Metric, Analytics

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Managing Human Capital in Retail

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Talent Management, Organizational Strategy, Human Resources, Employee Engagement, Retail Store Operations, Human Resources Management and Planning, People Management, Compensation and Benefits, Staff Management, Compensation Strategy, Workforce Management, Team Motivation, Compensation Analysis, Employee Performance Management, Workforce Planning

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    78 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    Ų®ŲÆŁ…Ų© العملاؔ | Customer Service

    Skills you'll gain: Customer Service, Customer Relationship Building, Customer Inquiries, Customer and Client Support, Client Services, Customer Complaint Resolution, Customer Support, Customer Relationship Management, Customer Retention, Customer Engagement, Customer experience strategy (CX), Business Planning, Communication Strategies, Communication

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    270 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAP

    Business Process Modeling and Analysis

    Skills you'll gain: SAP Signavio, Business Process Modeling, Process Modeling, Performance Measurement, Process Analysis, Process Design, Business Process, Process Mapping, Performance Metric, Process Improvement, Gap Analysis, Process Improvement and Optimization, Performance Analysis, Process Flow Diagrams, SAP Analytics Cloud, Business Workflow Analysis, Process Optimization, Dashboard, Data Visualization, Root Cause Analysis

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    27 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Impact Investment Finance

    Skills you'll gain: Social Impact, Investments, Philanthropy, Environmental Social And Corporate Governance (ESG), Fundraising, Capital Markets, Financial Market, Financial Management, Finance, International Finance, Entrepreneurial Finance, Entrepreneurship, Fiscal Management, Due Diligence, Business Strategy, Business Management

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    43 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    Olay

    Cosmetic Product Development

    Skills you'll gain: Ideation, Market Analysis, Market Dynamics, Feasibility Studies, Verification And Validation, Performance Testing, Customer Insights, Good Manufacturing Practices, Supply Management, Process Optimization, Quality Control

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    77 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    How to increase engagement to Instagram Business profile

    Skills you'll gain: Instagram, Target Market, Target Audience, Social Media Marketing, Driving engagement, Social Media, Social Media Management, Customer Engagement, Social Media Content, Business Marketing, Storytelling, Drive Engagement, Marketing, Business

    3
    Rating, 3 out of 5 stars
    Ā·
    72 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Preview
    Preview
    U

    UBITS

    El arte de emprender: de la idea al Ʃxito

    Skills you'll gain: Business Strategy, Corporate Strategy, Talent Management, Business Leadership, Leadership Development, Leadership, Entrepreneurship, Leadership and Management, Technology Strategies, Social Impact, Talent Acquisition, Talent Recruitment, Culture Transformation, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    61 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    ESG Investing: Setting Standards & Conducting Analysis

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Development, Corporate Sustainability, Sustainability Standards, Sustainable Business, Investment Management, Environmental Regulations, Sustainability Reporting, Business Ethics, Regulatory Compliance, Environmental Issue, Regulatory Requirements, Risk Analysis, Investments, Social Impact, Water Sustainability, Corporate Strategy, Portfolio Risk, Portfolio Management, Financial Market

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    72 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Creating Social Media Posts with GenAI: Mastering ChatGPT

    Skills you'll gain: Content Performance Analysis, ChatGPT, Driving engagement, Content Optimization, Social Media Content, Content Strategy, Prompt Engineering, Digital Media Strategy, Target Audience, Social Media Campaigns, Social Media Marketing, Personalized Campaigns, Content Creation, Social Media, Content Scheduling, Drive Engagement, User Research, User Feedback, Copywriting, Storytelling

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    14 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

1…221222223…534

In summary, here are 10 of our most popular marketing strategy courses

  • ADP AIRSĀ® Entry-Level Recruiter:Ā Automatic Data Processing, Inc. (ADP)
  • The Social Media Landscape:Ā University of Colorado Boulder
  • Instagram Optimization: Grow Your Presence:Ā Coursera
  • Managing Human Capital in Retail:Ā University of Pennsylvania
  • Ų®ŲÆŁ…Ų© العملاؔ | Customer Service:Ā Alfaisal University | KLD
  • Business Process Modeling and Analysis:Ā SAP
  • Impact Investment Finance:Ā Duke University
  • Cosmetic Product Development:Ā Olay
  • How to increase engagement to Instagram Business profile:Ā Coursera
  • El arte de emprender: de la idea al Ć©xito:Ā UBITS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok