• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    CVS Health

    Introduction to Customer Service

    Skills you'll gain: Active Listening, De-escalation Techniques, Customer Service, Empathy, Transaction Processing, Cash Register Operation, Customer Complaint Resolution, Retail Store Operations, Problem Solving, Time Management, Conflict Management, Root Cause Analysis, Non-Verbal Communication, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    322 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Potenciando mi aprendizaje en el primer año de Universidad

    Skills you'll gain: Time Management, Learning Strategies, Student Support and Services, Organizational Skills, Emotional Intelligence, Lifelong Learning, Prioritization, Academic Advising, Personal Development, Stress Management, Self-Awareness, Adaptability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics and Information Economics

    Skills you'll gain: Business Analytics, Analytics, Data Analysis, Business Intelligence, Analytical Skills, Big Data, Asset Management, Business Analysis, Advanced Analytics, Feasibility Studies, Business Modeling, Data-Driven Decision-Making, Trend Analysis, Intellectual Property, Data Quality, Information Management, Network Model, Data Strategy, Data Literacy, Digital Assets

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    410 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Developing a Google SRE Culture

    Skills you'll gain: Site Reliability Engineering, Safety Culture, Culture Transformation, CI/CD, Service Level, System Implementation, Performance Measurement, Data-Driven Decision-Making, Organizational Structure, Incident Management, Automation, Change Management, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    914 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Berklee

    Pro Tools Basics

    Skills you'll gain: Music, Musical Composition, Media Production, Instrumental Music, Automation, File Management, Editing, Electronic Media

    4.7
    Rating, 4.7 out of 5 stars
    ·
    607 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Brightline Initiative

    Bridging the Gap between Strategy Design and Delivery

    Skills you'll gain: Strategic Leadership, Organizational Strategy, Plan Execution, Strategic Thinking, Gap Analysis, Business Leadership, Business Strategy, Leadership, Organizational Change, Business Consulting, Case Studies, Change Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    790 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Cost and Economics in Pricing Strategy

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Case Studies, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods

    4.8
    Rating, 4.8 out of 5 stars
    ·
    691 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Fundamentals of Integrated Brand Promotion

    Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Customer Engagement, Media Strategy, Design Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    708 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Managerial Accounting: Tools for Facilitating and Guiding Business Decisions

    Skills you'll gain: Management Accounting, Performance Measurement, Cost Accounting, Variance Analysis, Budgeting, Accounting, Capital Budgeting, Financial Accounting, Organizational Strategy, Key Performance Indicators (KPIs), Financial Analysis, Return On Investment, Cash Flows, Decision Making

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    641 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Comunicación efectiva para el líder actual

    Skills you'll gain: Assertiveness, Interpersonal Communications, Active Listening, Empathy, Performance Review, Constructive Feedback, Organizational Leadership, Emotional Intelligence, Leadership and Management, Business Leadership, Team Leadership, Leadership, Strategic Communication, Influencing, Communication, Team Motivation, Team Building, Cooperation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    913 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    ESSEC Business School

    L'avenir de la décision : connaître et agir en complexité

    Skills you'll gain: Complex Problem Solving, Decision Making, Systems Thinking, Strategic Decision-Making, Economics, Policy, and Social Studies, International Relations, Forecasting, Social Sciences, Risk Management, Organizational Structure, Organizational Change, Cultural Diversity, Business Management, Human Learning, Organizational Effectiveness, Leadership, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    385 reviews

    Mixed · Course · 1 - 3 Months

1…167168169…834

In summary, here are 10 of our most popular brand management courses

  • Introduction to Customer Service: CVS Health
  • Potenciando mi aprendizaje en el primer año de Universidad: Universidad de Chile
  • Introduction to Business Analytics and Information Economics: University of Illinois Urbana-Champaign
  • Developing a Google SRE Culture: Google Cloud
  • Pro Tools Basics: Berklee
  • Bridging the Gap between Strategy Design and Delivery: Brightline Initiative
  • Cost and Economics in Pricing Strategy: University of Virginia
  • Fundamentals of Integrated Brand Promotion: Northeastern University
  • Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más: IE Business School
  • Managerial Accounting: Tools for Facilitating and Guiding Business Decisions: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok