• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Education

    Skills you'll gain: AI Personalization, Education Software and Technology, AI Enablement, Education and Training, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Learning Management Systems, Generative AI Agents, Adult Education, Educational Materials, Childhood Education and Development, Special Education, Driving engagement, Learning Strategies, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    The Complete Guide to Data Preparation for Analysis

    Skills you'll gain: Data Cleansing, Data Wrangling, Surveys, Survey Creation, Data Transformation, Data Collection, Data Quality, Data Preprocessing, Big Data, Cloud-Based Integration, ChatGPT, Statistical Analysis, Real Time Data

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Introduction to Big Data

    Skills you'll gain: Big Data, Apache Hadoop, Scalability, Data Processing, Data Science, Distributed Computing, Unstructured Data, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Political Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Decision Making, Market Analysis, Cost Benefit Analysis, Environmental Issue

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    Managing Projects with AI

    Skills you'll gain: AI Product Strategy, Project Management Software, Responsible AI, Project Risk Management, AI Enablement, Project Management, Project Portfolio Management, Project Management Life Cycle, Risk Analysis, Project Management Office (PMO), Project Implementation, Resource Allocation, Timelines, Project Scoping, Artificial Intelligence and Machine Learning (AI/ML), Project Performance, Project Accounting, Predictive Modeling, Generative AI Agents, Generative AI

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Craft Dashboards & Summaries

    Skills you'll gain: Descriptive Statistics, Dashboard, Histogram, Data Presentation, Data Storytelling, Exploratory Data Analysis, Tableau Software, Data Visualization, Interactive Data Visualization, Data-Driven Decision-Making, Analytics, Business Analysis, Strategic Decision-Making, Data Quality, Performance Analysis, Stakeholder Analysis, Business Metrics, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI and Content Recommendation

    Skills you'll gain: AI Personalization, Media Strategy, Responsible AI, Machine Learning Algorithms, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, AI Enablement, Media and Communications, AI Product Strategy, Content Performance Analysis, Predictive Analytics, Artificial Intelligence, Algorithms, Driving engagement, Generative AI, LLM Application, Data Storytelling, Target Audience, Strategic Thinking

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Glasgow

    MBA Essentials

    Skills you'll gain: Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, B2B Sales

    4.6
    Rating, 4.6 out of 5 stars
    ·
    251 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Master Agentic AI: Core Principles & Real-World PC

    Skills you'll gain: Threat Modeling, Feature Engineering, Anomaly Detection, Data Visualization, MLOps (Machine Learning Operations), Agentic Workflows, AI Security, A/B Testing, Open Web Application Security Project (OWASP), Software Engineering, Data Ethics, Responsible AI, Technical Communication, Secure Coding, Agentic systems, AI Orchestration, DevSecOps, Continuous Monitoring, CI/CD, Reinforcement Learning

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Power BI Bootcamp - Learn by Building a Real-World Project

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Microsoft Power Platform, Data Analysis, Business Intelligence, Star Schema, Data Transformation, Snowflake Schema, Dashboard, Data Visualization Software, Data Integration, Data Manipulation, Data Cleansing, Interactive Data Visualization, Data Presentation, Data Import/Export

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Business Data with Power BI & DAX

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Gross Profit, Dashboard, Data Modeling, Data Import/Export, Interactive Data Visualization, Microsoft Power Platform, People Analytics, Data Analysis, Business Intelligence, Business Reporting, Data Transformation, Data-Driven Decision-Making, Microsoft Excel, Case Studies, Stakeholder Analysis, Business Analysis, Performance Analysis, Data Cleansing

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Transform Data: SQL Window Functions

    Skills you'll gain: Azure Synapse Analytics, Data Transformation, Microsoft SQL Servers, Data Pipelines, SQL, Data Manipulation, Time Series Analysis and Forecasting, Advanced Analytics, Data Wrangling, Performance Tuning

    Advanced · Course · 1 - 4 Weeks

1…106107108…469

In summary, here are 10 of our most popular marketing analytics courses

  • AI for Education: AI CERTs
  • The Complete Guide to Data Preparation for Analysis: Packt
  • Introduction to Big Data: University of California San Diego
  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • Managing Projects with AI: AI CERTs
  • Craft Dashboards & Summaries: Coursera
  • AI and Content Recommendation: Saïd Business School, University of Oxford
  • MBA Essentials: University of Glasgow
  • Master Agentic AI: Core Principles & Real-World PC: Coursera
  • Power BI Bootcamp - Learn by Building a Real-World Project: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok