• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Meta

    Data-Driven Community Management

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Social Network Analysis, Data Presentation, Statistical Machine Learning, Statistical Hypothesis Testing, Classification And Regression Tree (CART), Data Storytelling, Exploratory Data Analysis, Bayesian Statistics, Dimensionality Reduction, Data Analysis, Data Visualization, Statistical Visualization, Supervised Learning, Network Analysis, Unsupervised Learning, Data Preprocessing, Web Scraping, Statistical Modeling, Python Programming

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Gestión y Políticas en Salud Pública

    Skills you'll gain: Epidemiology, Diagnostic Tests, Descriptive Analytics, Business Analytics, Biostatistics, Social Determinants Of Health, Public Key Infrastructure, Healthcare Ethics, Encryption, Cryptography, Gerontology, Health Policy, Health Promotion, Occupational Health, Telehealth, Leadership, Public Health, Policy Analysis, Program Evaluation, Health Systems

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    University of Colorado Boulder

    Data Science Graduate Certificate

    Skills you'll gain: Model Evaluation, Data Mining, Supervised Learning, Unsupervised Learning, Service Level, Dimensionality Reduction, Deep Learning, Statistical Modeling, Probability, Applied Machine Learning, Anomaly Detection, Machine Learning Algorithms, Statistical Inference, Statistical Hypothesis Testing, Data Warehousing, Recurrent Neural Networks (RNNs), Regression Analysis, Performance Testing, Bash (Scripting Language), Data Science

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: Preview
    Preview
    G

    Google Cloud

    BigQuery ML を推論に使用する

    Skills you'll gain: Data Analysis, Applied Machine Learning, Model Deployment, Machine Learning, Predictive Modeling, Machine Learning Algorithms

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - 繁體中文

    Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Pipelines, AI Workflows, Big Data, Google Cloud Platform, Data Transformation, Data Visualization Software, SQL, Natural Language Processing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Navigate Sales Funnel

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Unearth Needs Fast

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    B

    Birla Institute of Technology & Science, Pilani

    Natural Language Processing

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Embeddings, Text Mining, Data Preprocessing, Semantic Web, Artificial Neural Networks, ChatGPT, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Deep Learning, Probability & Statistics

    Intermediate · Course · 1 - 3 Months

  • H

    HEC Paris

    Innovation Management and Entrepreneurship University Certificate

    Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Ideation, Entrepreneurship, Business Operations, Social Media Marketing, Social Impact, Stakeholder Engagement, Social Media, Innovation, Content Marketing, Operations Management, Forecasting, Lean Methodologies, Supply Chain Management, Process Analysis, Business Planning, Competitive Analysis

    University Certificate · 6 - 12 Months

  • U

    Universidad de los Andes

    Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

    Skills you'll gain: Software Testing, Test Automation, Usability, Unit Testing, Acceptance Testing, Web Content Accessibility Guidelines, Test Script Development, Regression Testing, Test Data, Functional Testing, Test Planning, Angular, Agile Software Development, Test Tools, Sprint Retrospectives, Quality Assurance, Software Engineering, User Interface and User Experience (UI/UX) Design, Continuous Integration, Web Development

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Systems Thinking, Network Analysis, Unsupervised Learning, Reinforcement Learning, Computer Vision, Natural Language Processing, MLOps (Machine Learning Operations), Time Series Analysis and Forecasting, Vision Transformer (ViT), Predictive Modeling, Project Management Life Cycle, Logistic Regression, Financial Data, Marketing Analytics, Simulations, Descriptive Analytics, Strategic Decision-Making, Operations Research, Model Deployment

    Earn a degree

    Degree · 1 - 4 Years

1…475476477478

In summary, here are 10 of our most popular marketing analytics courses

  • Data-Driven Community Management: Meta
  • Master of Science in Data Science (Statistics): University of Leeds
  • Certificado en Gestión y Políticas en Salud Pública: Pontificia Universidad Católica de Chile
  • Data Science Graduate Certificate: University of Colorado Boulder
  • BigQuery ML を推論に使用する: Google Cloud
  • Boost Productivity with Gemini in BigQuery - 繁體中文: Google Cloud
  • Navigate Sales Funnel : Coursera
  • Unearth Needs Fast: Coursera
  • Natural Language Processing: Birla Institute of Technology & Science, Pilani
  • Innovation Management and Entrepreneurship University Certificate: HEC Paris

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok