• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Strategy & B2B2C Routes to Market

    Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    68 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Living with Dementia: Impact on Individuals, Caregivers, Communities and Societies

    Skills you'll gain: Gerontology, Long Term Care, Caregiving, Geriatrics, Home Health Care and Assisted Living, Social Determinants Of Health, Community Development, Care Management, Patient-centered Care, Stress Management, Health Policy, Mental and Behavioral Health

    4.8
    Rating, 4.8 out of 5 stars
    ·
    316 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Project Approaches, Lifecycles, and Agile Implementation

    Skills you'll gain: Agile Project Management, Agile Methodology, Agile Software Development, Kanban Principles, Lean Methodologies, Project Management Life Cycle, Scaled Agile Framework, Project Implementation, Workflow Management, Sprint Planning, Project Planning, Project Management, Backlogs, Change Management, Sprint Retrospectives, Team Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Certified Kubernetes Application Developer Exam Prep

    Skills you'll gain: Kubernetes, Infrastructure as Code (IaC), CI/CD, Data Persistence, Command-Line Interface, Virtualization

    4.2
    Rating, 4.2 out of 5 stars
    ·
    67 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Cape Town

    Research for Impact

    Skills you'll gain: Strategic Communication, Stakeholder Engagement, Social Impact, Influencing, Research, Sustainable Development, Policy Analysis, Change Management, Systems Thinking, Complex Problem Solving, Capacity Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    197 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    Operations Systems Excellence

    Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Process Mapping, Operational Analysis, Organizational Strategy, Process Analysis, Business Strategy, Customer Service, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    78 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Psicología

    Skills you'll gain: Psychology, Human Learning, Creativity, Human Development, Self-Awareness, Culture, Language Disorders, Cognitive flexibility, Personal Development, Mental Health Diseases and Disorders, Intelligence Collection and Analysis, Stress Management, Diversity Awareness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    425 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Publicidad Digital con Google AdWords

    Skills you'll gain: Google Ads, Content Performance Analysis, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Contextual Advertising, Performance Analysis, Online Advertising, Performance marketing, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Media Planning, Bidding, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    280 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Creative Design, Prototyping, and Testing

    Skills you'll gain: Product Development, New Product Development, Wireframing, Product Design, User Experience Design, Prototyping, Design Thinking, Conceptual Design, Product Testing, Project Management, Product Management, Agile Methodology

    4.2
    Rating, 4.2 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Advanced Relational Database and SQL

    Skills you'll gain: Stored Procedure, SQL, Data Presentation, Query Languages, Relational Databases, Database Development, Database Administration, Data Science

    4.5
    Rating, 4.5 out of 5 stars
    ·
    396 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Digital Marketing

    Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    230 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Hardware and Operating System Foundations II

    Skills you'll gain: Linux, Linux Administration, Operating System Administration, Linux Commands, User Accounts, Command-Line Interface, Systems Administration, Operating Systems, User Provisioning, Service Management, System Configuration, System Monitoring, Graphical Tools, File Management

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    66 reviews

    Intermediate · Course · 1 - 4 Weeks

1…239240241…834

In summary, here are 10 of our most popular brand management courses

  • Marketing Channel Strategy & B2B2C Routes to Market: Emory University
  • Living with Dementia: Impact on Individuals, Caregivers, Communities and Societies: Johns Hopkins University
  • Project Approaches, Lifecycles, and Agile Implementation: LearnKartS
  • Certified Kubernetes Application Developer Exam Prep: LearnKartS
  • Research for Impact: University of Cape Town
  • Operations Systems Excellence: University of London
  • Psicología : Universidad de Palermo
  • Publicidad Digital con Google AdWords: Universidad Austral
  • Creative Design, Prototyping, and Testing: University of Maryland, College Park
  • Advanced Relational Database and SQL: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok