Marketing

Explore articles about digital marketing, affiliate marketing, and marketing analytics. Learn about marketing career paths, certifications, SEO, social media, and how to build in-demand skills for career growth.

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[Feature Image] A digital content creator works at a wood table in a coffee shop, providing digital content creation services on a freelance basis.

What Is a Digital Content Creator? 2026 Career Guide

Discover the skills and other qualifications you’ll need to become a digital content creator. Learn what you’ll do on a daily basis and explore the different career paths you can take.

March 17, 2025

Article

[Featured Image] A smiling content creator working for a marketing firm uses their content optimization skills as they work at their computer.

Content Optimization: What It Is and Why It Is Important?

Content optimization is an important component of search engine optimization. Learn about content optimization tools and how to optimize your content while following a content optimization checklist.

March 17, 2025

Article

[Featured Image] Content creator and influencer demonstrates a product on their social media channel.

Content Creator vs. Influencer: Understanding the Differences and Overlaps

Content creators and influencers both create and produce content for audiences to engage with. Discover the differences and similarities between the two roles and how to start your career in these fields.

March 17, 2025

Article

[Feature Image] A digital content creator works at a wood table in a coffee shop, providing digital content creation services on a freelance basis.

What Is a Digital Content Creator? 2026 Career Guide

Discover the skills and other qualifications you’ll need to become a digital content creator. Learn what you’ll do on a daily basis and explore the different career paths you can take.

March 17, 2025

Article

[Featured Image] A smiling content creator working for a marketing firm uses their content optimization skills as they work at their computer.

Content Optimization: What It Is and Why It Is Important?

Content optimization is an important component of search engine optimization. Learn about content optimization tools and how to optimize your content while following a content optimization checklist.

March 17, 2025

Article

Learn more about marketing

University of London

Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Business Management, Business, Sustainable Business

Status: Free Trial

IE Business School

Skills you'll gain: Surveys, Survey Creation, Market Analysis, Product Strategy, Market Research, Product Marketing, Marketing Communications, Business Research, Strategic Marketing, Integrated Marketing Communications, Value Propositions, Customer Acquisition Management, Strategic Decision-Making, Consumer Behaviour, Marketing Analytics, Product Management, Product Lifecycle Management, Target Market, Decision Making, Marketing

Status: Free Trial

Pearson

Skills you'll gain: Market Research, Customer Analysis, New Product Development, Product Planning, Product Lifecycle Management, Product Development, Customer Relationship Management, Integrated Marketing Communications, Market Analysis, Product Management, Marketing Planning, Target Market, Product Marketing, Logistics Management, Marketing Communications, Sales Process, Sales Strategy, Supply Chain, Business Marketing, Consumer Behaviour

Beginner · Specialization · 1 - 3 Months

[Featured Image] A digital marketing student sitting with a tablet in a room of other students, celebrates qualifying for the AMA digital marketing certification.

What Is an AMA Certified Digital Marketer?

Marketing requires you to be increasingly strategic, creative, and tech-savvy. Discover how globally recognized industry certifications, like the AMA Digital Marketing Pro and Digital Marketing Expert, can help you succeed.

March 17, 2025

Article

Article Image

How to Connect Analytics to Google Ads

Learn how to connect analytics to Google Ads and why it’s key to understanding the customer journey.

March 15, 2025

Article

[Featured Image] A person working for a marketing manager addresses two of their colleagues at a meeting table as they hold a calendar and discuss their upcoming marketing plan.

What Is the Average Marketing Manager Salary in the US?

Marketing managers have access to career opportunities across a wide range of industries. Discover the average marketing manager salary in the United States and how factors such as education and experience can affect how much you can expect to earn.

March 11, 2025

Article

[Featured Image] A business owner uses computer to make a shopify test order

How to Complete a Shopify Test Order

Completing a Shopify test order in your store lets you see what customers see when they shop, so you can make sure everything is running smoothly.

February 14, 2025

Article

[Featured Image] A professional businessperson sits at their laptop in their office and works on a project involving machine learning in marketing.

What Is Machine Learning in Marketing?

Explore uses for machine learning in marketing, such as product recommendations or targeted ad campaigns, as well as types of machine learning business intelligence and careers in the AI marketing field.

February 13, 2025

Article

[Featured Image] A small business owner is packaging products to ship while her partner is researching competitive pricing for their new products.

10 Pricing Strategies in Marketing

When it comes to selecting the best strategy for pricing your products, you have a lot of choices. Discover these popular pricing strategies in marketing, what situations are most appropriate to use them, and examples of products that use each.

February 11, 2025

Article

[Featured Image] A cybersecurity marketing professional sits at a laptop and focuses on lead generation.

Cybersecurity Marketing: What It Is and Relevant Jobs to Explore

If you're a marketing professional with an interest in digital threats and security then a career in cybersecurity marketing may be worth exploring. Learn more about this marketing area, including job titles to consider.

February 10, 2025

Article

[Featured Image] Two colleagues are meeting about the data-driven marketing findings for their business.

What Is Data-Driven Marketing?

This marketing approach prioritizes data gathered on customer behavior and other aspects of sales. Discover how you can use data-driven marketing to reach targeted customer groups and improve your campaigns.

February 10, 2025

Article

[Featured Image] A content creator in a sunny home office space holds a pen over paper as she sits in front of her computer monitor.

Content Creator Salary: Your 2026 Guide

A content creator produces regular content in various formats to inform, amuse, or educate a defined audience. Discover how much you can expect to earn as a content creator.

February 10, 2025

Article

[Featured Image] Content creator and influencer demonstrates a product on their social media channel.

Content Creator vs. Influencer: Understanding the Differences and Overlaps

Content creators and influencers both create and produce content for audiences to engage with. Discover the differences and similarities between the two roles and how to start your career in these fields.

March 17, 2025

Article

[Featured Image] A digital marketing student sitting with a tablet in a room of other students, celebrates qualifying for the AMA digital marketing certification.

What Is an AMA Certified Digital Marketer?

Marketing requires you to be increasingly strategic, creative, and tech-savvy. Discover how globally recognized industry certifications, like the AMA Digital Marketing Pro and Digital Marketing Expert, can help you succeed.

March 17, 2025

Article

Article Image

How to Connect Analytics to Google Ads

Learn how to connect analytics to Google Ads and why it’s key to understanding the customer journey.

March 15, 2025

Article

[Featured Image] A person working for a marketing manager addresses two of their colleagues at a meeting table as they hold a calendar and discuss their upcoming marketing plan.

What Is the Average Marketing Manager Salary in the US?

Marketing managers have access to career opportunities across a wide range of industries. Discover the average marketing manager salary in the United States and how factors such as education and experience can affect how much you can expect to earn.

March 11, 2025

Article

[Featured Image] A business owner uses computer to make a shopify test order

How to Complete a Shopify Test Order

Completing a Shopify test order in your store lets you see what customers see when they shop, so you can make sure everything is running smoothly.

February 14, 2025

Article

[Featured Image] A professional businessperson sits at their laptop in their office and works on a project involving machine learning in marketing.

What Is Machine Learning in Marketing?

Explore uses for machine learning in marketing, such as product recommendations or targeted ad campaigns, as well as types of machine learning business intelligence and careers in the AI marketing field.

February 13, 2025

Article

[Featured Image] A small business owner is packaging products to ship while her partner is researching competitive pricing for their new products.

10 Pricing Strategies in Marketing

When it comes to selecting the best strategy for pricing your products, you have a lot of choices. Discover these popular pricing strategies in marketing, what situations are most appropriate to use them, and examples of products that use each.

February 11, 2025

Article

[Featured Image] A cybersecurity marketing professional sits at a laptop and focuses on lead generation.

Cybersecurity Marketing: What It Is and Relevant Jobs to Explore

If you're a marketing professional with an interest in digital threats and security then a career in cybersecurity marketing may be worth exploring. Learn more about this marketing area, including job titles to consider.

February 10, 2025

Article

[Featured Image] Two colleagues are meeting about the data-driven marketing findings for their business.

What Is Data-Driven Marketing?

This marketing approach prioritizes data gathered on customer behavior and other aspects of sales. Discover how you can use data-driven marketing to reach targeted customer groups and improve your campaigns.

February 10, 2025

Article

[Featured Image] A content creator in a sunny home office space holds a pen over paper as she sits in front of her computer monitor.

Content Creator Salary: Your 2026 Guide

A content creator produces regular content in various formats to inform, amuse, or educate a defined audience. Discover how much you can expect to earn as a content creator.

February 10, 2025

Article

In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.

Ready to start learning? Explore our catalog of digital marketing, marketing analytics, and content marketing courses for beginners and experienced professionals.

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