![[Featured image] Two professionals sit at a table going over a competitive analysis report. Both of them have laptops in front of them.](https://images.ctfassets.net/wp1lcwdav1p1/2g2BqXo0mKYvDNEMIC5wia/4854f036725679c1d0860d8a8deeb747/GettyImages-1279840157.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
How to Perform Competitor Analysis: A Step-by-Step Guide
Learn what competitor analysis is, its benefits and how to conduct an effective one. This guide provides a structured framework for evaluating your industry's competitive landscape, competitors' business structures, marketing efforts and customer journeys.
April 20, 2022
Article

![[Featured image] Woman showing a business plan to a man at a desk](https://images.ctfassets.net/wp1lcwdav1p1/8jaIrEmfb9uCidnAGOr2F/c551eade2b440294787de7afd2acb369/GettyImages-1127726432__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Worker showing a group graphs of product performance on a projection screen](https://images.ctfassets.net/wp1lcwdav1p1/4fjcwNf0mYnA3OJ5QAYS8T/f7fff44e8c0369b86b126e51a37a9a74/GettyImages-1173329350.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)



![[Featured image] A marketer in a blue shirt shows a marketing plan on a whiteboard to a group.](https://images.ctfassets.net/wp1lcwdav1p1/6Zu0GIBJQhYn9fHpPSasFj/107a60f09e91ef304fed670f704bf32f/GettyImages-1308710186.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A woman is presenting pie charts to show the impacts of a skim pricing sales strategy.](https://images.ctfassets.net/wp1lcwdav1p1/2vdMnuAlkiEnprgAMbv68X/b93fd62060707d43ca962f312d658609/SI3Oykm4.png?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] An omnichannel marketing team meets in an office.](https://images.ctfassets.net/wp1lcwdav1p1/6rhacmi82GFe4w5qxrVMe9/fc4311b2bacd8dfa47ed019e5a77acb9/PXLoehLk.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A person in a blue shirt talks with their business partner, a person in a yellow sweater, about their business structure.](https://images.ctfassets.net/wp1lcwdav1p1/24FiA91FrzbFUW7sX3kX8f/16f5e3a3a0d5c32ca81bf7b4c45a9625/Stocksy_txpe0666ad4RLr200_Large_2772942.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Imaged] A woman works on a tablet at an outdoor cafe.](https://images.ctfassets.net/wp1lcwdav1p1/1a4PeKNqpDyAxFrpK5inFE/461e9a9186ecbe1bf93fd52c9575bd3e/GettyImages-1194182344.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Feature Image] A business owner researches the steps for creating an LLC on their tablet with boxed supplies and equipment in the background.](https://images.ctfassets.net/wp1lcwdav1p1/5jV95GJnYdZnrJV2Dc2lE3/7f2c3195b8bb6ae1c45007fa399f800c/GettyImages-1824217014.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A person works on a laptop in a small store.](https://images.ctfassets.net/wp1lcwdav1p1/3zWgunIoXjmsVWbVlrO4en/eed60c3c44a616d3a18c007a578e9416/GettyImages-1303466068.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Two marketing employees sit at a table looking at a laptop and working on Facebook marketing strategy.](https://images.ctfassets.net/wp1lcwdav1p1/5VsIxFflCH9HVgXlecietc/cdad2d73bb831a933da1783727cb7dc5/GettyImages-1083312850.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A new small business owner sits in their home office and brainstorms potential business names, holding a pencil to jot down potential names as they look for inspiration on their laptop.](https://images.ctfassets.net/wp1lcwdav1p1/6gqLfyraNbLfngzgo6gku0/e8a71b6fd9c89bf70b6e8a2deced69dc/iStock_93804433_XXLARGE.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
