This comprehensive specialization equips marketers, content creators, and small business owners with the skills to produce professional-quality visual content using modern design tools and generative AI. Across eleven courses and guided projects, learners progress from foundational design principles in Canva to advanced AI-powered workflows using ChatGPT, Canva Magic Studio, Make.com, and other cutting-edge tools. You'll create videos, social media campaigns, promotional materials, and automated content systems while learning to integrate AI for enhanced creativity and efficiency. By completing this specialization, you'll be able to plan, design, and deliver cohesive multi-platform marketing content that drives engagement—combining technical execution, brand consistency, and innovative AI-assisted techniques to stand out in today's competitive digital landscape.
Applied Learning Project
Throughout this specialization, learners complete hands-on projects that mirror real-world content creation challenges. You'll design a complete event program demonstrating layout and visual hierarchy principles, produce a professional promotional video package showcasing storytelling and brand consistency, and build a full multi-platform social media campaign for a product launch. Advanced projects include creating a holistic advertising campaign using multiple generative AI tools and developing an automated workflow that retrieves content, processes it through AI analysis, and generates Instagram Reel scripts stored in Airtable and Google Docs. These projects enable learners to apply design fundamentals, AI integration, and automation skills to authentic marketing scenarios.




























