This Specialization helps you master advanced sales prospecting and lead generation strategies used by high-performing teams in today’s digital-first, global sales environment. Across three courses, you will learn how to identify high-quality prospects, personalize outreach at scale, qualify and prioritize opportunities with data and AI, and manage pipelines through complex buying cycles.
Designed for early-career sales professionals, career switchers, and ambitious business builders, the Specialization reflects real-world sales challenges across markets such as the United States, India, and Spanish-speaking U.S. regions. You will practice techniques aligned with how modern buyers actually research, evaluate, and decide—so you can build trust, stand out in crowded channels, and create consistent revenue opportunities in B2B and B2C contexts.
Applied Learning Project
You will complete applied projects that simulate real sales scenarios, including AI-assisted prospect conversations, outreach role-play, buyer qualification dialogues, and pipeline decision-making exercises. These projects use open-ended questions and realistic prompts to help you practice researching accounts, crafting personalized messages, responding to buyer objections, and prioritizing deals—mirroring how sales professionals think and act on the job.
