This digital analytics fundamentals course helps you master the foundations of analytics and understand how data drives smarter business decisions. Begin with foundations of digital analytics to learn what digital analytics is, why it matters, and how it helps optimize performance and ROI. Move to the Role and Scope of Digital Analysts to explore how analysts interpret data, uncover insights, and influence business strategy. Discover key tools, metrics, and techniques used to track user behavior, enhance marketing outcomes, and improve operational efficiency. Conclude by understanding the analyst’s journey, essential skills, and career growth opportunities in the evolving data-driven landscape.
Master the Basics of Digital Analytics Training
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand the key responsibilities of a digital analyst.
Learn how analysts turn data into actionable insights.
Explore essential skills and tools for digital analytics.
Discover career paths, growth opportunities, and challenges.
Skills you'll gain
Details to know
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Recently updated!
January 2026
Taught in English
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There are 2 modules in this course
This module introduces the foundations of digital analytics, explaining how data drives smarter business decisions. Learn what digital analytics is and why it’s essential for understanding user behavior, optimizing performance, and improving ROI. Explore the core principles, tools, and metrics that form the basis of effective data-driven strategies for marketing, product growth, and digital transformation.
What's included
3 videos1 reading3 assignments
This module explores the role and scope of digital analysts in today’s data-driven organizations. Understand the key responsibilities of a digital analyst and how they translate data into actionable insights that drive strategy. Learn about the analyst’s career journey, essential skills, and growth opportunities while gaining clarity on the challenges and rewards that make digital analytics an exciting, evolving field.
What's included
2 videos3 assignments
Instructor
Offered by
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Status: Free TrialO.P. Jindal Global University
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Status: Free TrialDeepLearning.AI
Status: Free TrialUniversity of Maryland, College Park
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Frequently asked questions
It teaches how to utilize data and analytics to make informed business decisions and enhance performance.
Ideal for beginners, marketers, and professionals seeking to build a foundation in data-driven strategy.
No prerequisites are required; this course is suitable for anyone interested in learning digital analytics.
More questions
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