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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8
stars
1,750 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

KO

Aug 20, 2018

Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.

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351 - 375 of 421 Reviews for Developing a Winning Marketing Strategy

By Vedant V G

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Nov 21, 2021

good

By Ankush

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Sep 12, 2021

GOOD

By 195_SHIKHAR S

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Sep 5, 2021

Good

By Suganya G

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Mar 12, 2021

good

By Agustina M

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Feb 7, 2021

Good

By 2.21914E+11 T S

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Nov 25, 2020

nice

By RHITVIK V

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Nov 21, 2020

good

By Mokhidil S

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Oct 29, 2020

good

By Aryabrihadesh R

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Oct 20, 2020

good

By Kaung M N

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Oct 12, 2020

Good

By KARTHIK R

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Oct 6, 2020

good

By HARIHARAN

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Sep 22, 2020

Good

By VISHNU N P

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Jun 24, 2020

GOOD

By Fakhri N

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May 7, 2020

good

By Victor L

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Jan 4, 2020

good

By Prashant R

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Dec 27, 2019

Nice

By JAICHANDRAN.A

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Nov 21, 2018

good

By Siddharth D

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Apr 30, 2017

nice

By Gita D M

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Sep 27, 2020

ok

By Dr. S D

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Aug 6, 2020

Ok

By CHHAVI M

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Oct 28, 2022

.

By Harish b

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Feb 24, 2022

a

By Barsha P

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Sep 7, 2021

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By Govind S

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Jun 17, 2020

For someone who wants to practice marketing, this course provides the perfect foundations required in terms of various methodologies and concepts used to daily board room meetings as well as brainstorming sessions around marketing strategy. Must know concepts for all aspiring marketers.

By Mayank J

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Jun 1, 2020

Good course. Hayden Noel is good speaker and his style of teaching is great.

Marketing is a wide area, he covered the overview of Product value and other sections.

Coursera or University should provide some free refrence material to read in offline time.