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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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2301 - 2325 of 7,231 Reviews for Foundations of Digital Marketing and E-commerce

By Vee V

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Oct 6, 2023

Very well done. The combination of video and reading was just perfect!

By Alusine L F

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Sep 25, 2023

great learning experience, cant wait to upskill and build my portfolio.

By Madeleine D

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Aug 14, 2023

A helpful and thorough introduction to digital marketing and e-commerce

By kaddour m t

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Aug 14, 2023

Very good and rich course. It gave me a comprehensive view of the field

By Maqsood A

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Aug 8, 2023

Phenomenal course! Learned a lot from this course. Thank you, Coursera!

By 11CL1-01- B K A

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Jul 19, 2023

good but there are too much terms which are quite similar to each other

By Sandra A

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Jun 17, 2023

I loved the content, and I learned a lot. Thank you to all the couches.

By Kartik R

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Jun 2, 2023

good start for entering in digital e-commerce space for the first time.

By Giovanni D

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Apr 29, 2023

This course helped me learn a lot of stuff I didn't know before! 10/10!

By Kathlyn L

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Mar 29, 2023

Super easy and straightforward. Can't wait to finish the other courses!

By Mohsen M B

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Dec 27, 2022

A well-structure and clear explanation of Digital marketing fundamental

By Anastasiia M

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Nov 16, 2022

Very good for beginners and those who'd like to just overview the topic

By Valerie Á

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Oct 28, 2022

Great information to start on Digital Marketing and E-commerce career.

By Muhammad A

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Oct 26, 2022

exceptional teaching method, conceptional understanding and case study

By Taiwo S

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Sep 29, 2022

What an exciting journey with easy learning techniques and assessment.

By Rosa R

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May 28, 2022

A great course to begin your journey in Digital Marketing & E-commerce.

By Deleted A

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May 9, 2022

Great Course I recommend everyone who hasn't taken it to take it today.

By Samantha W

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Jan 29, 2026

Great videos and readings to assist with the overall learning process.

By Marcella D

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Aug 15, 2025

Easy to navigate, get straight down to the point, and you learn a lot.

By Laurdes R

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Feb 22, 2025

Excelente presentación de los temas, los conceptos concretos y claros.

By Mahonne C I A

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Nov 8, 2024

I love how brief, accurate and great the instructors in each course <3

By Mohamed J

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Sep 11, 2024

i really love this course, but it is really easy for an SEM/SEO EXPERT

By Laura I

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Jul 19, 2024

Me encanta que los contenidos de estudio sean directos y con ejemplos.

By Maureen M

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Apr 25, 2024

Very interesting course one must achieve. Very informative and helpful

By Jental M

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Apr 23, 2024

Great course for anyone even without a working background in marketing