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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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6926 - 6950 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Mostafa R

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May 30, 2022

very good

By Amr Z

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Mar 24, 2025

Great 👍

By Junjunali P

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Oct 18, 2024

its good

By Richar R N

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Oct 1, 2024

exelente

By Arvind K

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Nov 28, 2023

Nice one

By Trisha V

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Jul 2, 2023

was good

By Suhaib v

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Oct 23, 2022

usefull

By sandla p

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Jun 7, 2025

usefull

By Jassem A

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Mar 10, 2025

Amazing

By Harshit V

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Oct 16, 2024

Amazing

By Vasu I

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Apr 5, 2024

Good 😊

By Moupiya K

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Feb 26, 2023

AMAZING

By SOPHIA E G C

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Apr 14, 2025

gostei

By Ali s

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Mar 12, 2025

ممتازة

By Raneem f a e

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Jan 3, 2025

V good

By Jack H

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Dec 9, 2024

no bad

By ravi s

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Aug 1, 2024

thanks

By Fajriah N D

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Jul 21, 2024

Thanks

By Khan Z

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Jun 30, 2024

thanks

By Mayank S

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Jul 24, 2023

Great!

By Benitez M F

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Sep 15, 2025

bueno

By sohan l s

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Dec 27, 2024

Great

By Omaia Y H a A

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Jan 27, 2024

Omaia

By Anh T B

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Oct 27, 2023

great

By yammsaw a

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May 13, 2023

great