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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AM

Jul 29, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

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Jul 20, 2022

beautiful

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Jun 25, 2022

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Jun 24, 2022

EXCELLENT

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Jun 19, 2022

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Jun 17, 2022

Perfeito!

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May 24, 2022

excellent

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May 24, 2022

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Dec 8, 2025

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Nov 25, 2025

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Oct 24, 2025

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Exigente

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Sep 4, 2025

loved it

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Aug 2, 2025

good one

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Aug 1, 2025

Hermoso!

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Jul 5, 2025

Helpfull

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May 18, 2025

perfeito

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May 10, 2025

perfeito

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Apr 18, 2025

Muy bien

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Apr 12, 2025

muy util

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Apr 4, 2025

The best

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Mar 21, 2025

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By Karla H B

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Mar 18, 2025

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Mar 5, 2025

exelente

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Feb 25, 2025

loved it