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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5301 - 5325 of 7,230 Reviews for Foundations of Digital Marketing and E-commerce

By Saptarshi H

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Jan 23, 2026

excsllent

By Cleber A

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Jan 15, 2026

MUITO BOM

By Andrea H

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Jan 4, 2026

estupendo

By ZORAYA R M

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Jan 3, 2026

EXCELENTE

By alicia j

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Dec 27, 2025

very easy

By Francisco C M d P

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Dec 18, 2025

Incrível!

By Misael G

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Dec 12, 2025

Excellent

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Dec 12, 2025

Excellent

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Dec 2, 2025

excellent

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Nov 28, 2025

Excelente

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Nov 24, 2025

Muito bom

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Nov 19, 2025

muito bom

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Nov 18, 2025

جدا رائعه

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Nov 17, 2025

muy bueno

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Nov 16, 2025

Muy bueno

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Nov 14, 2025

muy bueno

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Nov 13, 2025

exelente!

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Nov 10, 2025

muy bueno

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Nov 6, 2025

Excelente

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Nov 5, 2025

Muy bueno

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Nov 1, 2025

muy bueno

By Jose G H

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Oct 29, 2025

Excelente

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Oct 29, 2025

excellent

By María L C

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Oct 24, 2025

excelente

By Luana r s r

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Oct 24, 2025

Muy buena