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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5076 - 5100 of 7,230 Reviews for Foundations of Digital Marketing and E-commerce

By Rohan M

•

Mar 18, 2023

Great course

By Mohamed A

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Feb 26, 2023

its so great

By Ajay j

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Feb 23, 2023

GREAT COURCE

By D P R J

•

Feb 18, 2023

great course

By Amna

•

Jan 20, 2023

very helpful

By Fady W

•

Jan 15, 2023

AMAZINGGGGG!

By Maher T

•

Jan 12, 2023

informative

By Bienvenido T

•

Dec 30, 2022

Aweomeness!!

By Phuong A B

•

Dec 11, 2022

Very helpful

By Ainthukan K

•

Nov 29, 2022

Good course!

By Priyanka K

•

Nov 24, 2022

great course

By Rasti S

•

Nov 24, 2022

fun to learn

By Srashti N

•

Nov 20, 2022

Great course

By saket b

•

Nov 8, 2022

Nice Content

By Robert G

•

Nov 7, 2022

Illuminating

By YOUNESS E

•

Nov 4, 2022

Great course

By Dmitrii M

•

Nov 3, 2022

Sick course.

By Alim A

•

Nov 1, 2022

great course

By Deniss V

•

Oct 29, 2022

The best!!!

By Parvesh A

•

Oct 29, 2022

Awesome one

By Muhammad A A

•

Oct 27, 2022

NICE COURSE

By Devansh G

•

Oct 27, 2022

Exceptional

By sadik t

•

Oct 20, 2022

great course

By Nick M

•

Oct 17, 2022

Good start!

By Dharmesh T

•

Oct 16, 2022

Grt Content