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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4876 - 4900 of 7,230 Reviews for Foundations of Digital Marketing and E-commerce

By Irfan m

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Aug 9, 2023

great learning

By DHARAM C

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Jul 30, 2023

amazing course

By Jonathan M

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Jul 26, 2023

great Learning

By abuubakar i

•

Jul 8, 2023

very setisfied

By Stephen B

•

Jul 7, 2023

Very enjoyable

By dheeraj j

•

Jul 2, 2023

Great learning

By Boby Y

•

Jun 22, 2023

awesome course

By Sridharan C

•

Jun 15, 2023

great learning

By Kyle R

•

Jun 8, 2023

Very enjoyable

By celia e

•

May 31, 2023

Great course !

By iroegbu c

•

May 6, 2023

I am Satisfied

By Aniekan N

•

Apr 28, 2023

Very educative

By aaa u

•

Apr 16, 2023

Very very good

By Nathaniel N

•

Apr 14, 2023

Great course!!

By ajay k

•

Apr 4, 2023

amazing course

By Luthfi A P

•

Mar 26, 2023

a great course

By Deleted A

•

Mar 20, 2023

I Completed It

By Nitin A P

•

Mar 20, 2023

Great learning

By Muhateer M

•

Mar 16, 2023

amazing course

By juan m

•

Jan 24, 2023

muy buen curso

By saba y

•

Jan 11, 2023

amazing course

By Goutsis

•

Jan 11, 2023

Amazing course

By Porsha A

•

Jan 2, 2023

Perfect course

By Adebisi A

•

Dec 23, 2022

Awesome Course

By Zhuowen K

•

Dec 22, 2022

enjoy studying