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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4801 - 4825 of 7,230 Reviews for Foundations of Digital Marketing and E-commerce

By M A M

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Feb 4, 2023

very intresting

By Dato S

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Jan 26, 2023

amazing course!

By Nataly B

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Jan 4, 2023

Amazing course!

By Aleister B

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Dec 4, 2022

Thanks, Google!

By Antonio G

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Dec 1, 2022

Very Beneficial

By Majid I

•

Nov 1, 2022

Well Explained.

By Ikrima M

•

Oct 29, 2022

Awesome course

By Jason T

•

Oct 23, 2022

goodKeep it up

By Nguyen A K

•

Oct 18, 2022

Really helpful

By Jose A P M

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Oct 12, 2022

is really good

By Chatuporn B A

•

Oct 9, 2022

Amazing course

By SATWIK N

•

Oct 8, 2022

great to learn

By Nahla A

•

Sep 26, 2022

amazing Course

By Aime B

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Sep 1, 2022

I learned a ton

By Sajid H

•

Aug 25, 2022

A great course.

By globalace a

•

Aug 5, 2022

Very impressive

By abeed k

•

Jul 15, 2022

GREAT Teaching

By Nat L

•

Jul 5, 2022

Breathtaking!!!

By Chandana S

•

Jun 10, 2022

Amazing course!

By Merve U

•

Jun 9, 2022

Amazing course!

By Kishore G

•

Dec 15, 2025

Awesome Course

By Rennan S

•

Dec 15, 2025

Muito obrigado

By Matisse R

•

Nov 30, 2025

Course Rocked!

By Radhika K

•

Nov 13, 2025

great learning