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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4526 - 4550 of 7,230 Reviews for Foundations of Digital Marketing and E-commerce

By Nova H

•

Jan 30, 2025

sangat bermanfaat

By Yishu W

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Dec 1, 2024

Very enlightening

By Naveen R

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Nov 24, 2024

great work google

By Mervyn G

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Nov 15, 2024

Very informative!

By Nabeel a

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Nov 14, 2024

All question easy

By Nehal K T

•

Oct 15, 2024

رائعة جداً ومفيدة

By Jan E

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Oct 11, 2024

Very informative!

By Hussain

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Sep 15, 2024

Great learning...

By Zainah H

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Sep 7, 2024

It has been great

By Mera

•

Jun 26, 2024

Great course! 5/5

By Ghislain B

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Mar 9, 2024

Excellent program

By Naila K

•

Jan 29, 2024

Very informative.

By Rashmi M

•

Dec 19, 2023

Very nicely done!

By Ajay

•

Dec 5, 2023

loved this course

By Sourjyadip D

•

Nov 10, 2023

VERY INFORMATIVE.

By timothy m

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Oct 31, 2023

Great instructors

By Ibrahim O

•

Oct 28, 2023

Excellent program

By Aparna K

•

Oct 22, 2023

Very informative.

By Kristi R

•

Oct 19, 2023

Excellent Course!

By Débora L S d A

•

Oct 9, 2023

CURSO PERFEITO!!!

By wendy n

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Oct 4, 2023

Fantastic course!

By Agatha L W

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Sep 14, 2023

very informative!

By Eighty H

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Aug 11, 2023

The more you know

By Shaimaa R

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Aug 10, 2023

it was so helpful

By Nwachukwu J

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Aug 3, 2023

Very great course