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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4426 - 4450 of 7,231 Reviews for Foundations of Digital Marketing and E-commerce

By Nicole

•

Sep 18, 2022

really interesting

By Danielle H

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Aug 13, 2022

Super easy to learn

By Gurneet S L

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Aug 7, 2022

Very well explained

By Justin H

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Aug 1, 2022

Really insightful.

By mohamed a

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Jul 27, 2022

wow amazing course!

By Taha H

•

Jul 27, 2022

alote of good infos

By Yinfei Z

•

Jul 12, 2022

very useful course!

By Anthony C

•

Jun 30, 2022

Great presentation.

By Erón C

•

Jun 12, 2022

Very easy to follow

By MARIA S S

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Mar 15, 2026

Muito aprendizado!

By MARIA E B D A

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Mar 4, 2026

muito interessante

By MOH D A

•

Dec 25, 2025

sangat mengajarkan

By Rajesh R

•

Dec 7, 2025

its really help me

By Mahesh S

•

Dec 5, 2025

Excellent Guidance

By Irina B

•

Nov 20, 2025

so good so far! :)

By JULIO C B M

•

Nov 11, 2025

VERY GOOD SO MUNCH

By JESUS E

•

Oct 21, 2025

Muy bueno y eficaz

By ELDER J A M

•

Oct 20, 2025

Súper buena i Útil

By Dewya S

•

Sep 8, 2025

very useful course

By Hafsa Z

•

Aug 18, 2025

Amazing experience

By Sharmarke A

•

Aug 14, 2025

Absolutely amazing

By Deleted A

•

Aug 10, 2025

thrtjkrkluiol vm h

By Asma A

•

Aug 8, 2025

highly recommended

By PAMELA M B A

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Aug 8, 2025

Me parece muy útil

By Abdulaziz M

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Aug 4, 2025

not enough 5 stars